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A single protein, zero compromise recipe made with hearty beef - species-appropriate, high in meat, and full of bold, satisfying flavour.
This is a Grain Free recipe.
Delivered in a convenient cold-pressed format, it offers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to lock in nutrients and preserve the natural flavour of real beef - unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Beef 76% (60% muscle meat, 16% carcass), Beef Liver 3%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 56%, Fat 14%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
381kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with wholesome chicken - species-appropriate, high in meat, and naturally easy to digest.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK, using UK-sourced ingredients.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Free Run Chicken 76%, Chicken Liver 3%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 52%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
379kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.
This is a Grain Free recipe.
A convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Whole Blue Whiting Fish 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
383kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with novel duck - species-appropriate, high in meat, and easy to serve.
This is a Grain Free recipe.
A convenient, cold-pressed and dehydrated format that makes feeding an ancestral, biologically appropriate diet simple - no freezer required.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to gently retain nutrients, unlike traditional baked kibble that cooks at high temperatures.
Proudly made in the UK, using UK-sourced ingredients.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Free Run Duck 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 50%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
377kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.
A lean, single-protein recipe that’s easy on digestion - and big on flavour.
This is a species-appropriate, high meat content dog food made with low-fat, low-purine rabbit, gently dehydrated and cold-pressed (in the UK) for convenience.
Grain Free. Naturally gentle. Perfect for dogs needing a lighter touch.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.
Cold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.
Proudly made in the UK, using a single, novel protein source.
Ideal for dogs who thrive on a lighter, cleaner diet - whether they’re managing sensitivities, weight, or just living life a little leaner.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Rabbit 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 49%, Fat 8%, Ash* 10%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
369kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.
A single-protein, omega-rich recipe packed with benefits for heart, joint and skin health.
This is a species-appropriate, high meat content dog food made with sustainably sourced herring, gently dehydrated and cold-pressed to retain nutrients and delicate omega oils.
Grain Free. Naturally nourishing. Perfect for dogs who need a little extra support from the inside out.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.
Cold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.
Proudly made in the UK, using responsibly sourced ingredients and a single, novel protein source.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Herring 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 48%, Fat 15%, Ash* 12%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
380kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with insect protein as a hypoallergenic protein source - species-appropriate and naturally low in purine.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
COMPOSITION: Insect Protein 28%, Potato 27%, Sweet Potato 8%, Insect Oil 5%, Peas 5%, Functional Blend 5% (vitamins, minerals, blueberry, chicory root extract, prebiotic MOS), Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Brewer's Yeast 4%, Seaweed 1%
Analytical Constituents
Protein 25%, Fat 11%, Ash* 7%, Fibre 5%, Moisture 7%, Glucosamine 400mg/kg, Chondroitin 200mg/kg
354kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 72% rating on All About Dog Food, click HERE.
An iron-rich fuel that's built for pure satisfaction in every bowl.
This is a species-appropriate, high meat content dog food made with high-quality beef, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.
Grain Free. Naturally gentle. Perfect for dogs who love a lean, novel-protein diet.
No fillers, no preservatives, no artificial colours or flavours.
Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.
Proudly made in the UK, using high-quality beef.
SHIPPING INFORMATION
To keep your dog's fresh food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 2pm on Thursdays will be shipped the following Monday.
FEEDING GUIDELINES
- Adult (12 months+): 2-3% body weight per day
- Puppy (3-12 months): 4-6% body weight per day
OUR RECIPE
Animal Ingredients (All of UK origin) - 80%
Beef Heart 25%, Beef Kidney 20%, Beef Lung 20%, Beef Liver 15%
Fruit/Veggie/Superfood Blend - 20%
Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%
Natural, Nutritional Additives
Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg
Analytical Constituents
Protein (min) 17%, Fat (min) 7%, Ash* (max) 3%, Fibre (max) 0.77%, Moisture (max) 70%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
133kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 95% rating on All About Dog Food, click HERE.

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