A lighter, lower-protein introduction to WILD.

Beef Gentle delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
368kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Beef Gentle - Puppy delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
368kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Chicken Gentle recipe combines succulent British chicken with highly-digestible insect protein. It offers a moderate protein level that serves as the perfect stepping stone for dogs entering the WILD range or those who prefer a lighter protein profile. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining free run chicken with insect protein offering easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Free Run Chicken 25%, Insect Protein 15%, Plasma 5%, Chicken Oil 4%, Chicken Liver 3%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 31%, Fat 10%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
361kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Chicken Gentle - Puppy recipe combines succulent British chicken with highly-digestible insect protein. It offers a moderate protein level that serves as the perfect stepping stone for dogs entering the WILD range or those who prefer a lighter protein profile. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining free run chicken with insect protein offering easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Free Run Chicken 25%, Insect Protein 15%, Plasma 5%, Chicken Oil 4%, Chicken Liver 3%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 31%, Fat 10%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
361kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Fish Gentle recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Wild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
364kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Fish Gentle - Puppy recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Wild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
364kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.