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Fresh frozen dog food is made using fresh, natural ingredients that are gently cooked before being frozen to lock in their flavour and nutritional goodness.
Unlike traditional wet food, which is typically cooked at high temperatures and shelf-stabilised in cans or pouches, fresh frozen food is kept frozen to preserve its quality without the need for artificial preservatives.
At WILD, we gently cook our recipes to create complete and balanced meals that are fresh, minimally processed and ready to serve once defrosted.
Here's exactly how it works.
Every WILD Fresh Frozen recipe starts with 80% human-grade meat and 20% carefully selected fruits, vegetables and superfoods.
We use high-quality, human-grade meat as the foundation of every recipe because it's naturally rich in the protein and essential nutrients dogs are designed to thrive on. Alongside this, we include a blend of nutrient-dense plant ingredients chosen to provide natural sources of fibre, vitamins, minerals and antioxidants to support everyday health.
Every ingredient has a purpose. You'll never find cheap fillers, artificial colours, flavours or preservatives included simply to cut costs. Instead, we focus on fresh, wholesome ingredients that deliver exceptional nutrition and irresistible taste.
Why it matters: Starting with high-quality ingredients means your dog gets naturally nutritious meals.
Once our ingredients are prepared, they're gently cooked using a sous vide-style process at approximately 80°C.
This low-temperature cooking method cooks the food thoroughly while helping to retain the natural flavour, texture and nutritional value of the fresh ingredients. Unlike traditional pet food manufacturing, which often relies on much higher temperatures, our gentler approach minimises unnecessary heat exposure while producing a safe, delicious meal.
Every stage of production takes place here in the UK.
Why it matters: Gentle cooking helps preserve more of the goodness found in fresh ingredients, giving your dog a minimally processed meal that's both nutritious and naturally delicious.
As soon as each recipe has been gently cooked, it's frozen to lock in its freshness, flavour and nutritional goodness.
Freezing acts as a natural preservative, allowing us to keep our meals fresh without relying on artificial preservatives or intensive shelf-stabilising processes. Because the food stays frozen until you're ready to use it, the ingredients remain as fresh as possible from our kitchen to your dog's bowl.
Simply thaw in the fridge, serve, and keep refrigerated once defrosted.
Why it matters: Freezing naturally preserves the quality of fresh ingredients, giving your dog a wholesome, minimally processed meal.
LOWER TEMPERATURES. BETTER INGREDIENT INTEGRITY.
Great nutrition starts with great ingredients.
That's why every WILD Fresh Frozen recipe is made with 80% human-grade meat, alongside 20% carefully selected fruits, vegetables and superfoods. Together, they provide high-quality protein, healthy fats, fibre, vitamins and minerals to support your dog's everyday health.
We believe dogs thrive on simple, natural ingredients - not cheap fillers. Every ingredient is chosen for a reason, whether it's to provide essential nutrition, support digestion or add natural antioxidants.
By starting with exceptional ingredients and gently cooking them before freezing, we're able to create fresh, complete and balanced meals that deliver outstanding nutrition and incredible taste.
This is fresh feeding, the WILD way.
No. WILD Fresh Frozen is gently cooked, not raw.
Our Fresh Frozen recipes are made with the same commitment to high-quality, natural ingredients, but they're gently cooked before being frozen. This helps preserve flavour and nutrition while making the food ready to serve - no raw handling required.
Unlike raw dog food, WILD Fresh Frozen has been cooked to improve food safety and convenience, making it a great option for owners who want fresh, minimally processed nutrition without feeding raw.
Once defrosted, simply keep it in the fridge and serve according to the feeding guidelines. It's a complete and balanced meal, suitable for everyday feeding.
Our Fresh Frozen is human-grade.
This means the quality is extremely high - just like you'd expect from WILD.
This depends on the brand.
Many fresh frozen foods (like WILD) avoid grains, peas, and legumes, focusing instead on high-quality meat, vegetables, and superfoods.
Check the ingredient list carefully to see exactly what’s inside - transparency matters.
Yes, WILD Fresh Frozen can be a great choice for dogs with sensitive stomachs.
Our recipes are made with high-quality, natural ingredients and are gently cooked to help retain their nutritional value while being easy to digest. We focus on simple, wholesome ingredients that many sensitive dogs thrive on.
Every dog is different, so if your dog has a known food allergy or a diagnosed digestive condition, we recommend choosing a recipe with suitable ingredients and transitioning gradually. If your dog has ongoing digestive issues, it's always best to speak with your vet before changing their diet.
Yes - every WILD recipe is complete and balanced, meaning it provides all the essential nutrients your dog needs for everyday feeding. Our formulas follow strict FEDIAF nutritional guidelines and are approved by qualified canine nutritionists.
A quick way to check whether any dog food meets these standards is to look for the word “complete” on the packaging. If it’s labelled as complete, it has been formulated to meet your dog’s full daily nutritional requirements. If it isn’t, it should only be fed as a topper or treat.
With WILD, every fresh frozen recipe is formulated as a complete diet, so you can feed it with confidence - whether as your dog’s main food or as part of a nutritionist-guided mixed feeding plan.
WILD Pet Food is currently the highest-rated Fresh Frozen dog food on All About Dog Food, with a rating of 95%.
This reflects our focus on ingredient quality, nutritional formulation and transparency across the range.
Our Fresh Frozen recipes are made using 80% animal ingredients alongside fruit, vegetables and functional superfoods, with no grains, peas, legumes or unnecessary fillers.
We also believe in complete transparency, which is why we clearly list ingredient percentages across our recipes so you can see exactly what’s going into your dog’s bowl.
To help preserve nutritional integrity, our Fresh Frozen recipes are gently cooked at low temperatures in a sous vide-style process at approximately 80°C before being frozen.
All About Dog Food uses an independent scoring system based on factors such as ingredient quality, nutritional composition and formulation, and our recipes score highly across these areas.
To help keep your dog’s food safe and at its best, we’d recommend following the handling and feeding guidance below:
• Keep packs frozen until around 24 hours before you plan to use them
• Defrost thoroughly in the fridge before feeding
• Once defrosted, keep refrigerated and store separately from other foods where possible
• Use within 3 days of defrosting
• Wash hands, utensils and surfaces thoroughly after handling
As with any fresh or frozen pet food, good hygiene and safe storage are important to help maintain quality and freshness.
No - WILD Fresh Frozen recipes are completely safe and pathogen-free.
Any harmful bacteria are removed as part of our gentle cooking process, making the food safe to handle and serve.
That said, we still recommend following good hygiene practices when handling your dog’s food, just as you would with your own food - such as washing hands, cleaning surfaces, and storing the food correctly after opening.
