
Frequently Asked Questions
Hi, it's Ross here!
I'm so pleased that you've found WILD Pet Food and want to learn more about it.
To make things easier for you, I've put together some videos addressing the most frequently asked questions we get.
They cover everything from our ingredients to our sustainability practices but if there's anything else you're curious about, don't hesitate to reach out.
Just email us at contact@wildpetfood.co.uk, and I'll personally respond as soon as possible.
Thanks for stopping by, and happy exploring!

ABOUT WILD
Is WILD Pet Food sustainable?
Yes, WILD is sustainable.
Our dog food is made sustainably by using parts of animals not typically consumed by humans, such as carcasses, organs, and bones, which are highly nutritious for dogs. The ingredients are locally sourced and manufactured using a cold-pressed method, reducing energy consumption. The packaging is 100% recyclable, and by removing water from the raw meat before transport, we cut down emissions by 70%.
What's the packaging?
Our small cold-pressed products (2.5kg) come in double wall paper packaging, with aluminum foil lining to seal in freshness.
The larger bags are recyclable plastic as they need to be sturdier. They feature a resealable strip. This means they are very hardy and do not break in transport, whilst being as sustainable as possible.
To use the resealable strip, pull the tear-off tab at the top left of the bag (it looks like a famous mouse's ears - if you know who we mean!) and pull across to create an opening.
All bags are made from 100% recyclable materials, but please check your local council guidelines for guidance on the best way to recycle the foil lining.
Is WILD Pet Food FEDIAF approved?
Yes WILD Pet Food is FEDIAF approved. I have also completed a Level 3 Diploma in Canine Nutrition and we worked with nutritionists to develop all of our products.
Is WILD approved by vets or nutritionists?
Yes! Ross, our founder, is a Level 3 qualified canine nutritionist, and every WILD recipe is developed in collaboration with experienced vets and nutritionists.
This means each formula is designed to provide the best possible nutrition for dogs.
All of our recipes are also FEDIAF compliant, meeting the strict nutritional guidelines for complete and balanced dog food.
Is WILD Pet Food nutritionally complete?
WILD Pet Food is nutritionally complete. Because we use high quality ingredients, we don't need to add artificial vitamin and mineral blends. It's suitable for all dogs aged 8 weeks and older.
What does 80:20 mean?
80:20 simply means we use 80% animal ingredients and 20% plant matter. It's the most optimised, ancestral diet for dogs that raw feeding has been doing for a long time. We've just taken the same principles and dehydrated it, making it more convenient for you.
Why do you only need to feed a little amount of WILD Pet Food per day?
A little goes a long way. With WILD Pet Food, you need to feed much less than raw or kibble due to its high nutritional density and the removal of 70% water from the raw meat. For specific feeding guidelines, please refer to our feeding guidelines page at the top of the website.
Why is the protein percentage in WILD Pet Food so high? Is something wrong with the analysis?
Not at all! The reason our protein percentage looks higher than most other brands is simple: we calculate it more accurately. Here's how it works:
Most Dog Food Brands Use Fresh Ingredients: Many brands weigh their ingredients before removing the water. This makes the protein percentage look lower because the water is still included in the calculation.
What We Do Differently: We weigh our ingredients after removing the water (dehydrating). This gives you the true protein content of what your dog is eating—not a number diluted by water.
How It Compares to Raw Food: Raw food naturally contains a lot of water, but if you remove the water, the protein percentage jumps up. Our cold-pressed food has the same protein percentage as raw food after the water is taken out.
Here’s the takeaway: Our protein percentage looks high because we’re being completely honest about what’s in your dog’s food. It’s not inflated—it’s just the real amount of protein your dog is getting, similar to a high-quality raw diet but in a convenient dry form.
Why is WILD Pet Food more expensive than supermarket dog food?
WILD Pet Food is a dehydrated version of raw food, making it more affordable as 70% of water is removed. Compared to raw, it's cheaper, and when compared to other dry foods, WILD Pet Food offers 2-3 times the protein and fat content with superior quality ingredients. Higher quality and more nutrition do come at a higher cost.
Why is WILD Pet Food top-rated on All About Dog Food?
WILD Pet Food is the highest-rated cold-pressed dog food on All About Dog Food, scoring 89%.
This is thanks to our commitment to:
-High-quality ingredients - 80% premium animal product and 20% fruit, veg, and superfoods.
-Transparency - we weigh ingredients after dehydration for true accuracy.
-Nutrient retention - our cold-pressing process keeps more natural goodness than traditional kibble.
-No fillers or nasties - grain-free, with no peas, legumes, artificial additives, or unnecessary bulking agents.
The site’s independent scoring system rewards foods that are nutritionally rich, responsibly made, and well-balanced - and WILD ticks every box.
INGREDIENTS & SOURCING
What due diligence do you carry out when selecting ingredient suppliers?
We take ingredient sourcing seriously. Every supplier is vetted carefully, starting with our nutritionists reviewing the ingredient specifications because not all sources are nutritionally equal.
We prioritise:
✅ Top nutrition - the highest quality and most beneficial ingredients for dogs
✅ UK sourcing - supporting local farming wherever possible
✅ Sustainability - we choose ingredients which are as sustainable as possible including free run/range meats and wonky veg (wherever possible) so nothing goes to waste
This approach ensures your dog gets food that’s not only nutritious, but also responsibly and ethically sourced.
What ingredients do you use?
We use zero additives, fillers, or random ingredients you can't understand. All our recipes are 80% animal ingredients and 20% fruit, veggies and superfoods.
All of our ingredients are dehydrated before they're weighed so you can trust that our ingredient lists and analytical constituents are exactly what's in your dog's bowl.
We have 7 recipes you can learn about. Visit our shop to learn more about individual recipes: https://wildpetfood.co.uk/collections/shop
Is the meat you use pet-grade or human grade?
Our meat and chicken come from the same production lines as human-grade food, but we specifically choose cuts reserved for dogs and cats.
This means it’s technically pet-grade, but the quality is extremely high - just like you’d expect from WILD.
What part of the animal do you use?
We use the whole animal. That means lots of real meat, organs, bones and blood. The full ingredients list can be found on our Ingredients page.
Should I be worried about cross-contamination?
No, you don't need to worry. All pathogens have been removed as part of the dehydration process, that all of our ingredients go through. You can be sure that WILD Pet Food is completely safe and pathogen free.
FEEDING & SUITABILITY
How long should transitioning my dog onto WILD Pet Food take?
Gradually transition your dog to WILD food over at least two weeks. Start with a mix of 25% WILD and 75% of their current food, slowly increasing the WILD portion each day. This helps your dog adjust to the new diet, especially if they haven't had similar food before.
You must read our transition guide (click here) as we recommend different transitions depending on what your dog is used to eating currently.
What does "hypoallergenic" mean, and which WILD recipes are hypoallergenic?
In dog food, “hypoallergenic” means the recipe is made without common ingredients that are more likely to cause allergies or sensitivities in dogs such as beef, chicken, dairy, or wheat. Instead, it uses proteins that dogs are less likely to have been exposed to before, which can help reduce the risk of allergic reactions.
At WILD, our hypoallergenic recipes are:
-Duck 80:20
-Fish 80:20 (blue whiting – wild-caught and a novel protein)
-Herring 80:20
-Rabbit 80:20
These recipes are ideal for dogs with known food allergies, intolerances, or sensitive stomachs.
If you’re unsure which recipe is right for your dog, we always recommend speaking to your vet.
Can puppies eat WILD Pet Food?
Yes, puppies can eat WILD Pet Food. Any dog over 8 weeks old can, in fact. It's really good for puppies because it has such a high protein content, which is amazing for their growing body. The fat and vitamin content is great for their developing brains too.
Is WILD Pet Food appropriate for my dogs' breed?
Yes! An ancestral diet like WILD Pet Food is appropriate for any dog. You don't have to worry.
If your dog has specific dietary needs, read our ingredients list carefully and consult your vet is you're not sure.
My dog is drinking a lot of water, what can I do?
First of all, you aren't alone. This is very common for dogs who have never been on a cold-press first.
It's to do with moisture in the food.
Even a kibble has significantly higher moisture content than cold-press. And if your dog has been on raw, that is 70% water!
Much like humans, dogs will get part of their water needs from food and part from drinking.
Cold pressing is pretty much the lowest moisture form of any dog food, as you dehydrate the ingredients to be extremely low moisture before cold pressing them together.
What then happens is because your dogs are used to getting some moisture from their food, they know they need to get more water from 'elswhere' and they just don't know when to stop drinking as they haven't learnt exactly how much water they need to take on. So they just keep drinking and drinking!
The typical solution for what you're experiencing is a few options:
1. Did you take a slow enough time to transition? We have a guide on our site - sometimes dogs need even longer to slowly transition over and learn about their new water limits.
2. You need to make sure there is enough water around so your dogs don't run out
3. This is what we recommend the most: Start mixing your WILD with water. It is also one of the big benefits of coldpress is that it re-takes on moisture (unlike kibble) and can be turned into a sort of paste/ wet food.
You can start by adding about equal parts warm water and food, let it soak for a few minutes then mash it up.
This way your dogs will still get part of their water needs from the food, so they are less reliant on drinking and less likely to drink themselves silly. You can then start reducing the amount of water slowly slowly so they can learn to be less reliant on their food for water over an extended period and less likely to enter the state they are currently in which is effectively 'panic, i don't have enough water, drink drink drink!'
We really like adding this paste to a lick-mat too, for stimulation of your dogs, its another great possibility that only cold-press can offer.
We made a video here: https://youtube.com/shorts/FsvxyBxPPxY?si=uOXprRwnqlsz7WGY
I just got my delivery, but my dog won't eat it....
You should never feed WILD Pet Food by itself first time. You will need to mix with your old food. Don't get even one piece of WILD out by itself! Or you will potentially be disappointed.
You must mix into your old food over multiple weeks.
Imagine, if you've been eating a certain diet your whole life and suddenly a very different texture, smell, nutrition profile thing turns up. You would be hesitant too!
You have to slowly get your dog used to it, you cannot rush changing foods.
Rarely is your dog 'picky' they are just confused at the new thing in front of them.
You need to try and make it as similar to the old food as possible for a long period of time.
For example, if you used to feed wet, mix it in with the WILD, but then as you move onto WILD, you can also add 1 part water to 1 part WILD to make it a wet paste, then you can slowly dial that down until it is back to a dry food, as long as you are slow and patient.
MANUFACTURING & PRODUCT CARE
What's the manufacturing process?
The raw ingredients are flash pasteurised in an instant to kill any bacteria or pathogens. They are then gently and slowly dehydrated by using airflow at 70° until the desired moisture content is reached and, crucially, the chemical process of cooking has not started.
This results in a bacteria-free ingredient in a format that is similar to being air-dried.
Those ingredients are then turned into a flour and cold pressed together which reaches a maximum of 45degrees only at the instant they are pressed.
All in all, resulting in the closest guaranteed pathogen free alternative to raw ingredients
This means that the product is like any other dry food you might've used before. You can store it in the cupboard then simply weigh out however much you need each day and split it over 2-3 meals.
How should I store WILD Pet Food?
You’ve got a couple of good options.
The easiest way is to keep it in the original bag - our 6kg bags have a resealable strip across the top, and you can roll the top of a 2.5kg bag down and clip closed.
If you prefer, you can pour it into a clean, dry airtight container. Make sure the container is completely dry inside before filling it.
In both cases, store your WILD Pet Food somewhere cool and out of direct sunlight.
All our bags have a best before date printed on them, 9-12 months from the date of manufactures you can easily check how long the food will stay at its best.
I’ve heard there is a lot of dust in cold-pressed products?
Our cold-pressed method has a proprietary step with a sieving process which removes more fine ingredients than our competitors. We also test our batches for moisture content before shipping, and with the sturdy packaging, this results in a more stable product arriving to you.
ORDERING & SUBSCRIPTION
How do I make changes to my subscription?
Once your subscription is set up, you’ll receive an email with your account details.
In your account, you can:
-Skip, cancel, or reschedule deliveries
-Change the recipes in your subscription
-Update your personal details
You’ll also receive a step-by-step email guide explaining exactly how to make these changes. We recommend keeping this email somewhere safe so you can easily refer back to it whenever you need to make adjustments.
When will my order be dispatched?
Our warehouse team packs orders up until mid-afternoon, 5 days a week. We aim for all orders to reach you within 2–3 working days from the time you place your order.
As soon as your order has been shipped out to the courier, you’ll receive an email with your tracking details so you can follow its journey right to your door.
Can I change/cancel my order after it's been placed?
Our warehouse team works quickly, packing orders as soon as they come in and shipping them out by mid-afternoon, 5 days a week.
Because of this, it’s very difficult to catch an order before it’s shipped and once it’s picked, packed, and handed to the courier, we can’t make any changes.
If your order has already been dispatched but you want to change/cancel it, email us at contact@wildpetfood.co.uk and our team will let you know the best next steps once it arrives with you.
I didn't realise I had a subscription - what can I do?
When you order from us, you can choose either a one-time purchase or a subscription. This option is shown on the product page, at checkout, and in your order confirmation email.
If you do have a subscription but do not want one, don’t worry - we’ll send you:
-A reminder email a few days before your next order is due to be shipped out
-An email when the order is placed
-A confirmation once it’s on its way
If you’d prefer not to have a subscription, you can easily make changes:
-Check your emails for your account login details.
-Log in to your Account Centre to pause, change, or cancel your subscription.
Can’t find your login details? Just email us at contact@wildpetfood.co.uk and we’ll be happy to help.
Where do you ship to?
We currently deliver across the UK only (including Northern Ireland, the Scottish Highlands, and islands).
Unfortunately, we can’t ship internationally just yet but we’re working on it!