WILD Dog Food

80/20 recipe, cold-pressed dry food

Raw 80/20 is the king of all diets, that's why we made a true 80/20 recipe, in a low processed cold-press format. Benefits of raw, convenience of dry with the lowest possible processing to retain nutrients.

4.9 / 5  (1 million+ meals eaten)

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A happy dog lying in front of four bags of Wild dog food.

23,878+

happy dogs (and owners)

The same ingredients as the best raw foods, in a dry format, naturally complete. Simple as that!

A beige and blue bag with 'WILD' written in red letters.

Convenient storage

A stylized icon of a green wallet with money sticking out.

Equal cost to raw feeding


Stylized line drawing of a smiling dog's face.

Happy healthy dogs

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I absolutely understand...

Man holding and embracing a relaxed yellow Labrador retriever indoors.

Hi, I'm Ross, Founder of WILD Pet Food and Level 3 Diploma Canine Nutritionist,


When I started my quest to improve dog food in 2017, I set out on a mission to better understand dogs' allergies, reactions and illnesses and how they're impacted by food.


Many of my friends and families dogs around me were becoming more and more ill, many with intolerances, allergies, rashes or even more serious problems like cancer and there had to be a link between the processed, highly cooked food they were eating, and the terrible filler ingredients that BIG PET FOOD (Pantomime villain BOO! You know who you are!) shove into their kibbles to make a profit... and so I discovered raw feeding.


As much as I appreciate a raw diet, I understand that most owners like or sometimes need to have a dry alternative on hand. To my surprise, NOBODY was making a dry food with ingredients that were remotely equivalent to high quality raw diets.


So, I created WILD Pet Food, to feed our dogs an ancestral diet, high in animal products, as close to they would have eaten in the WILD, without the hassle.


I really hope you enjoy our products and I'm always here if you want a chat!


Best,

Black handwritten-style typography spelling 'L'amore' on a white background.
Man holding and embracing a relaxed yellow Labrador retriever indoors.

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So, how does it work?

A bowl with assorted raw foods including fish, beef, vegetables, egg, and seeds.

Step 1: High Quality UK Sourced Ingredients

We take proper, fresh ingredients, with no fillers, additives or preservatives.

Assorted colorful spices and powders in a circular arrangement.

Step 2: Ingredients Dehydrated

Those ingredients get dehydrated and finely ground into a nutrient-rich blend. All our manufacturing is in the UK.

A bowl of dry brown pet food kibble.

Step 3: Cold-pressed together

The blend is pressed into meaty pellets at a low temperature of 45C to retain all nutrients (unlike baked kibble).

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English bulldog eating from a raised bowl with a bag of dog food beside it.

Our ingredients and recipe

Everyone knows that raw feeding is the king of all diets, with many clear benefits, which is why we created a zero compromise recipe, the same as an 80/20 raw diet, in a low processed cold-pressed dry food.


No fillers, no preservatives, no added vitamins or minerals, no artificial colouring or flavouring & no words you can't pronounce. Manufactured in the UK with UK sourced ingredients. Our promise to you.


All of our recipes are 80% meat, 20% veggies and superfoods and they are naturally complete.


NOTE: All of our ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80/20 as fed. This is important because other brands using 'fresh' ingredients means there is moisture in the ingredients which then get removed during processing, and other foods can be closer to 40% meat after the processing, but their label tells you it is 80% fresh meat! (How naughty!)


We have 4 main recipes, which you can learn more about by visiting 'SHOP NOW'


Beef 80/20


Chicken 80/20


Fish 80/20


Surf and Turf 80/20

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A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids