A single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.

This is a Grain Free recipe.

A convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.

No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.

Cold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.

Proudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing

Wild Caught Whole Blue Whiting Fish 79%, Whole Egg 1%

Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing

Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)

Analytical Constituents

Protein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
383kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 89% rating on All About Dog Food, click HERE.

A hypoallergenic ocean-sourced recipe that's light on the stomach using a novel protein source.

This is a species-appropriate, high meat content dog food made with lean cod, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a lean, novel-protein diet.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using high-quality cod for digestibility.

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Cod 80%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Coriander 1%, Citric Acid 0.5%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 16%, Fat (min) 5%, Ash* (max) 3%, Fibre (max) 0.92%, Moisture (max) 73%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
113kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.

The same 80:20 philosophy as our core 80:20 range, crafted for sensitive stomachs.

Our Fish Digest 80:20 is a breakthrough for dogs who need the anti-inflammatory benefits of a fish-based diet with a lighter protein profile. By pairing lean, wild-caught Blue Whiting with highly-digestible insect protein, we've created a nutritious meal that is incredibly easy for the gut to process.  

This is a Grain Free recipe.

Why Choose Digest?

• Dual-Protein Digestion Support: We've combined the premium source of lean protein and Omega fatty acids found in wild caught blue whiting fish with the hypoallergenic insect protein - one of the most digestible protein sources on the planet - to ensure your dog gets maximum nutrition with digestion support
• Lower Protein, Higher Vitality: Designed for dogs who need a slightly lower protein intake than our core range, making it the perfect choice for maintaining body condition while aiding digestion
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - 80% - All dehydrated before weighing

Wild Caught Blue Whiting 46%, Insect Protein 25%, Plasma 5%, Whole Egg 1%

Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing

Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 3%, Spinach 3%, Ground Chia Seeds 2.5%, Pumpkin 1.5%, Apple 1.5%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)

Analytical Constituents

Protein 47%, Fat 15%, Ash* 9.5%, Fibre 3.7%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
374kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 89% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Fish Gentle recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Wild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
364kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Fish Gentle - Puppy recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Wild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
364kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A single-protein, omega-rich recipe packed with benefits for heart, joint and skin health.

This is a species-appropriate, high meat content dog food made with sustainably sourced herring, gently dehydrated and cold-pressed to retain nutrients and delicate omega oils.

Grain Free. Naturally nourishing. Perfect for dogs who need a little extra support from the inside out.

No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.

Cold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.

Proudly made in the UK, using responsibly sourced ingredients and a single, novel protein source.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing

Wild Caught Herring 79%, Whole Egg 1%

Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing 

Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)

Analytical constituents

Protein 48%, Fat 15%, Ash* 12%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
380kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 89% rating on All About Dog Food, click HERE.