A lighter, lower-protein introduction to WILD.

Beef Gentle - Puppy delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
368kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Chicken Gentle - Puppy recipe combines succulent British chicken with highly-digestible insect protein. It offers a moderate protein level that serves as the perfect stepping stone for dogs entering the WILD range or those who prefer a lighter protein profile. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining free run chicken with insect protein offering easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Free Run Chicken 25%, Insect Protein 15%, Plasma 5%, Chicken Oil 4%, Chicken Liver 3%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 31%, Fat 10%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
361kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

A lighter, lower-protein introduction to WILD.

Our Fish Gentle - Puppy recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. 

This is a Grain Free recipe.

The Perfect Start For Puppies

We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.

• Under 6 months: Start here to build a strong foundation
• 6 months+: Continue with Gentle or transition to our 80:20 range

Why Choose Gentle?

• Dual-Protein: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids
• Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion 
• Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
• Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
  

Proudly made in the UK.

OUR RECIPE

HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.

Animal Ingredients - All dehydrated before weighing

Wild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%

Fruit/Veggie/Superfood Blend - All dehydrated before weighing

Potato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Analytical Constituents

Protein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
364kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

To learn more about our verified 75% rating on All About Dog Food, click HERE.

An iron-rich fuel that's built for pure satisfaction in every bowl.

This is a species-appropriate, high meat content dog food made with high-quality beef, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a lean, novel-protein diet.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using high-quality beef.

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Beef Heart 25%, Beef Kidney 20%, Beef Lung 20%, Beef Liver 15%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 17%, Fat (min) 7%, Ash* (max) 3%, Fibre (max) 0.77%, Moisture (max) 70%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
133kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.

A classic poultry recipe that's gentle on digestion and packed with high-quality protein.

This is a species-appropriate, high meat content dog food made with high-quality chicken, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a gentle recipe.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using high-quality chicken.

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Chicken Mince 60%, Chicken Heart 10%, Chicken Liver 10%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 16%, Fat (min) 6%, Ash* (max) 3%, Fibre (max) 0.97%, Moisture (max) 72%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
123kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.

A hypoallergenic powerhouse that's gentle on the gut and irresistible in the bowl.

This is a species-appropriate, high meat content dog food made with duck, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs with sensitive digestion.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using a single, nutrient-dense protein for ultimate peace of mind.

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Duck Mince 65%, Duck Liver 15%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 16%, Fat (min) 8%, Ash* (max) 3%, Fibre (max) 1.04%, Moisture (max) 69%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
138kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.

A hypoallergenic ocean-sourced recipe that's light on the stomach using a novel protein source.

This is a species-appropriate, high meat content dog food made with lean cod, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a lean, novel-protein diet.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using high-quality cod for digestibility.

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Cod 80%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Coriander 1%, Citric Acid 0.5%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 16%, Fat (min) 5%, Ash* (max) 3%, Fibre (max) 0.92%, Moisture (max) 73%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
113kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.

A vibrant, surf-and-turf recipe that's easy on digestion and big on flavour.

This is a species-appropriate, high meat content dog food made with lean cod and iron-rich beef, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a fresh, meaty feast.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using a high-quality blend of fish and beef proteins.

SHIPPING INFORMATION

To keep your dog's fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) - 80% 

Cod 40%, Beef Heart 20%, Beef Lung 10%, Beef Liver 10%

Fruit/Veggie/Superfood Blend - 20%

Carrot 5%, Broccoli 4.1%, Chia Seeds 3%, Sweet Potato 2%, Spinach & Kelp 1%, Blackcurrant 1%, Apple 1%, Mineral Mix 1%, Pumpkin Powder 0.7%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 17%, Fat (min) 7%, Ash* (max) 3%, Fibre (max) 0.98%, Moisture (max) 70%, Glucosamine 400mg/kg, Chondroitin 300mg/kg
125kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

This food is for active and working dogs and therefore is VAT free.

To learn more about our verified 95% rating on All About Dog Food, click HERE.