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A lighter, lower-protein introduction to WILD.
Beef Gentle delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system.
This is a Grain Free recipe.
The Perfect Start For Puppies
We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.
- Under 6 months: Start here to build a strong foundation
- 6 months+: Continue with Gentle or transition to our 80:20 range
Why Choose Gentle?
- Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids
- Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion
- Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
-
Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients - All dehydrated before weighing
Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%
Fruit/Veggie/Superfood Blend - All dehydrated before weighing
Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%
Analytical Constituents
Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
368kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 75% rating on All About Dog Food, click HERE.
A lighter, lower-protein introduction to WILD.
Beef Gentle delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system.
This is a Grain Free recipe.
The Perfect Start For Puppies
We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.
- Under 6 months: Start here to build a strong foundation
- 6 months+: Continue with Gentle or transition to our 80:20 range
Why Choose Gentle?
- Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids
- Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion
- Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
-
Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients - All dehydrated before weighing
Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%
Fruit/Veggie/Superfood Blend - All dehydrated before weighing
Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%
Analytical Constituents
Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
368kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 75% rating on All About Dog Food, click HERE.
A lighter, lower-protein introduction to WILD.
Beef Gentle - Puppy delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system.
This is a Grain Free recipe.
The Perfect Start For Puppies
We recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.
- Under 6 months: Start here to build a strong foundation
- 6 months+: Continue with Gentle or transition to our 80:20 range
Why Choose Gentle?
- Dual-Protein: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids
- Gentle Digestion: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion
- Cold-Pressed: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed
-
Biologically Appropriate: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no synthetic additives.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
Animal Ingredients - All dehydrated before weighing
Beef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%
Fruit/Veggie/Superfood Blend - All dehydrated before weighing
Potato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%
Analytical Constituents
Protein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
368kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 75% rating on All About Dog Food, click HERE.
A single protein, zero compromise paté recipe made with insect protein as a hypoallergenic protein source - species-appropriate and naturally low in purine.
This is a Grain Free recipe.
In a convenient paté format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Proudly made in the UK.
OUR RECIPE
Fresh Insect Puree 45%, Dried Insect Protein 5%, Peas 3%, Pumpkin 1.5%, Carrot 1.5%, Minerals 1%, Safflower Oil 0.5%, Cranberries 0.1%, Sage Leaves 0.1%, Basil 0.1% (the remaining 42.6% is moisture to create a paté)
NUTRITIONAL ADDITIVES PER KG: Vitamin A 2,025IU, Vitamin D3 170IU, DL Methion 2000mg, Zinc (as Zinc Sulphate Monohydrate) 10mg, Iron (as Iron (II) Sulphate Monohydrate), Copper (as Copper (II) Sulphate Pentahydrate) 1mg, Iodine (as calciumiodate, anhydrous) 0.5mg, Selenium (as sodium selenite) 0.03mg.
Analytical Constituents
Protein 9%, Fat 7%, Fibre 1.5%, Ash* 2.3%, Moisture 75%
111kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
A single protein, zero compromise recipe made with insect protein as a hypoallergenic protein source - species-appropriate, naturally low in purine to support joints with high-fibre whole grains to promote healthy digestion.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK.
OUR RECIPES
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
COMPOSITION:
With Barley + Oats (Regular): Insect Protein 28%, Barley 27%, Oats 13%, Insect Oil 5%, Functional Blend 5% (vitamins, minerals, blueberry, chicory root extract, prebiotic MOS), Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Brewer's Yeast 1%, Seaweed 1%
Grain Free: Insect Protein 28%, Potato 27%, Sweet Potato 8%, Insect Oil 5%, Peas 5%, Functional Blend 5% (vitamins, minerals, blueberry, chicory root extract, prebiotic MOS), Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Brewer's Yeast 4%, Seaweed 1%
Analytical Constituents:
Both Recipes - Protein 25%, Fat 11%, Ash* 7%, Fibre 5%, Moisture 7%, Glucosamine 400mg/kg, Chondroitin 200mg/kg
354kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 72% and 74% ratings on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with insect protein as a hypoallergenic protein source - species-appropriate and naturally low in purine.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
COMPOSITION: Insect Protein 28%, Potato 27%, Sweet Potato 8%, Insect Oil 5%, Peas 5%, Functional Blend 5% (vitamins, minerals, blueberry, chicory root extract, prebiotic MOS), Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Brewer's Yeast 4%, Seaweed 1%
Analytical Constituents
Protein 25%, Fat 11%, Ash* 7%, Fibre 5%, Moisture 7%, Glucosamine 400mg/kg, Chondroitin 200mg/kg
354kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 72% rating on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with insect protein as a hypoallergenic protein source - species-appropriate and naturally low in purine.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
COMPOSITION: Insect Protein 28%, Potato 27%, Sweet Potato 8%, Insect Oil 5%, Peas 5%, Functional Blend 5% (vitamins, minerals, blueberry, chicory root extract, prebiotic MOS), Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Brewer's Yeast 4%, Seaweed 1%
Analytical Constituents
Protein 25%, Fat 11%, Ash* 7%, Fibre 5%, Moisture 7%, Glucosamine 400mg/kg, Chondroitin 200mg/kg
354kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 72% rating on All About Dog Food, click HERE.
A single protein, zero compromise recipe made with insect protein as a hypoallergenic protein source - species-appropriate and naturally low in purine.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK.
OUR RECIPE
HONEST MATHS GUARANTEE: All of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click HERE.
COMPOSITION: Insect Protein 28%, Potato 27%, Sweet Potato 8%, Insect Oil 5%, Peas 5%, Functional Blend 5% (vitamins, minerals, blueberry, chicory root extract, prebiotic MOS), Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Brewer's Yeast 4%, Seaweed 1%
Analytical Constituents
Protein 25%, Fat 11%, Ash* 7%, Fibre 5%, Moisture 7%, Glucosamine 400mg/kg, Chondroitin 200mg/kg
354kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
To learn more about our verified 72% rating on All About Dog Food, click HERE.

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