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Gentle Adult Cold-Pressed
Beef Gentle: Protein 32%, Fat 12%, Ash 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage) - 368kcal/100g
Chicken Gentle: Protein 31%, Fat 10%, Ash 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage) - 361kcal/100g
Fish Gentle: Protein 32%, Fat 11%, Ash 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage) - 364kcal/100g
You deserve to know exactly what's in your dog's food.
That's why all of our ingredient percentages are taken on a dehydrated basis, just before the cold-pressing process. Unlike most dry dog foods, who weigh ingredients before processing.
What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as.
If your dog doesn't like WILD, we'll refund you.
T&Cs apply.
Our warehouse team packs order up until 4pm each weekday. We aim for all orders to reach you within 2-3 working days from the time you place your order.
As soon as your order has been received by courier, you'll receive an email with your tracking details so you can follow its journey right to your door.
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NUTRITION YOU CAN ACTUALLY SEE
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COAT & SKIN
- Linseed: Naturally rich in omega-3 fatty acids to support healthy skin and coat condition
- Oils: Sources of healthy fats to support skin hydration, coat shine and overall wellbeing
- Brewer's Yeast: Natural source of B vitamins to support skin health and coat quality
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DIGESTION
- Insect Protein: Highly digestible novel protein included to help make high-meat nutrition gentler on sensitive stomachs
- Potato, Sweet Potato & Beet Pulp: Carefully selected fibre and carbohydrate sources to support healthy digestion and stool quality
- Plasma: Functional protein ingredient included to support palatability and digestive health
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JOINT HEALTH
- Natural Glucosamine: Helps support healthy joints and mobility
- Natural Chondroitin: Supports cartilage health and joint function
- Seaweed: Natural source of minerals and trace nutrients to support overall wellbeing and everyday health
HIGH-QUALITY ANIMAL INGREDIENTS
All ingredients are weighed after dehydration for total transparency.
BEEF
Beef Gentle
Highly digestible protein and minerals to support muscle maintenance, energy, bones and overall condition.
BEEF LIVER
Beef Gentle
Nutrient-dense organ meat naturally rich in iron, vitamin A, and essential nutrients to support overall health.
BEEF TALLOW
Beef Gentle
Source of healthy fats to support energy, skin health and coat condition.
FREE RUN CHICKEN
Chicken Gentle
Lean, high-quality protein naturally rich in essential amino acids to support muscle maintenance energy levels and overall vitality.
CHICKEN LIVER
Chicken Gentle
Naturally rich in iron, vitamin A and essential micronutrients to support immune health, energy levels and overall wellbeing.
CHICKEN OIL
Chicken Gentle
Naturally rich in essential nutrients and amino acids to support vitality and overall wellbeing.
WILD CAUGHT BLUE WHITING
Fish Gentle
Novel fish protein naturally rich in omega-3 fatty acids to support skin, coat, joints and overall vitality.
INSECT PROTEIN
Highly digestible novel protein included to help make high-meat nutrition gentler on sensitive stomachs while supporting muscle maintenance.
PLASMA
Highly palatable functional protein ingredient that supports palatability and digestive health.
ADDED JOINT SUPPORT
Glucosamine & Chondroitin: Helps support healthy joints and mobility
FRUITS, VEGETABLES & SUPERFOOD BLEND
All ingredients are weighed after dehydration for total transparency.
COLD-PRESSED SUNFLOWER OIL
Fish Gentle
Rich in omega-6 fatty acids to support healthy skin and coat condition.
POTATO
Easily digestible source of carbohydrates to support energy levels and gentle digestion.
SWEET POTATO
Provides slow-release energy and fibre to support digestive health.
PEAS
Source of fibre and plant nutrients to support digestion.
APPLE
Provides fibre and natural antioxidants to support overall wellbeing.
CARROT
Natural source of fibre and beta-carotene to support digestion and eye health.
KELP SEAWEED
Naturally rich in iodine and minerals to support thyroid function and overall wellbeing.
LINSEED
Naturally rich in omega-3 fatty acids and fibre to support skin, coat and digestive health.
BEET PULP
Natural source of fibre to support healthy digestion and stool quality.
MINERALS
Essential minerals to support complete and balanced nutrition.
BREWER'S YEAST
Natural source of B vitamins and antioxidants to support skin health and coat condition.
SEAWEED
Natural source of minerals and trace nutrients to support overall health.
FEEDING & COST CALCULATIONS
Discover the smart economics of serving premium, nutrient-rich cold-pressed dog food.
THEM V US
How does WILD compare to other high meat dry foods?
"I JUST WANTED THE BEST"
"When we got Gus, straight away I weaned him off raw as we were planning a family and dogs mouths wiping everywhere seemed a bit too risky.
I wanted a dry food with high protein and no fillers which ORIJEN offered. It's not that I was unhappy with ORIJEN but they got taken over and the recipe changed so they're similar to Forthglade; both good foods but have a premium price for a lesser product.
I did my research and saw WILD was rated higher than ORIJEN, not too different in price and a great recipe.
I just wanted the best for Gus - he's a big dog and I want him to have a long and healthy life because we love him so much."
- Dan, March 2026
