A single-protein, omega-rich recipe packed with benefits for heart, joint and skin health.
This is a species-appropriate, high meat content dog food made with sustainably sourced herring, gently dehydrated and cold-pressed to retain nutrients and delicate omega oils.
Grain Free. Naturally nourishing. Perfect for dogs who need a little extra support from the inside out.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.
Cold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.
Proudly made in the UK, using responsibly sourced ingredients and a single, novel protein source.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed. This is because no extra moisture is removed in the manufacturing process.
OUR RECIPE
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Herring 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 48%, Fat 15%, Ash* 12%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
380kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!