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Fish Gentle

Size

2.5kg

6kg

12kg

18kg

36kg

Quantity

Why Choose Fish Gentle?

Hypoallergenic recipe Combines wild caught blue whiting fish and highly digestible insect protein in a gentle recipe for sensitive dogs

Supports sensitive digestion Includes functional ingredients, natural fibre and superfoods to help support gut health and stool quality

Cold pressed for gentle digestion Gently pressed at lower temperatures to help preserve nutrients and create a food naturally easier to digest than extruded kibble

Suitable For

Dogs over 2 months old

Dogs with sensitive digestion

Dogs with sensitivities to other protein sources

Owners looking for lower protein coldpressed nutrition

Ingredients

Animal Ingredients

Wild Caught Blue Whiting 28% Insect Protein 15%, Plasma 5%

Fruit, Vegetables and Superfood Blend

Potato 20%, Sweet Potato 6%, Cold Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Protein: 32%

Fat: 11%

Ash: 11%

Fibre: 4.1%

Moisture: 7%

Glucosamine (cartilage): 1000mg/kg

Chondroitin (cartilage): 500mg/kg

364kcal/100g

You deserve to know exactly what's in your dog's food.

That's why all of our ingredient percentages are taken on a dehydrated basis, just before the cold-pressing process. Unlike most dry dog foods, who weigh ingredients before processing.

What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as.

If your dog doesn't like WILD, we'll refund you.

T&Cs apply.

Our warehouse team packs order up until 4pm each weekday. We aim for all orders to reach you within 2-3 working days from the time you place your order.

As soon as your order has been received by courier, you'll receive an email with your tracking details so you can follow its journey right to your door.

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Fish Gentle

£44.43

NUTRITION YOU CAN ACTUALLY SEE

DIGESTION
- Hypoallergenic: Less commonly used protein sources that can be easier for some dogs to digest and is suitable for dogs with food sensitivities or sensitive digestion
- Insect Protein: Highly digestible novel protein that can help support dogs with sensitive digestion
- Beet Pulp & Sweet Potato: Provide natural fibre to support healthy digestion and stool quality
- Plasma: Functional protein to support digestion, nutrient absorption and palatability
COAT & SKIN
- Wild Caught Blue Whiting: Naturally rich in omega-3 fatty acids to support healthy skin and coat condition
- Linseed: Rich in omega-3 fatty acids to support healthy skin and coat condition
- Cold-Pressed Sunflower Oil: Provides omega-6 fatty acids to support skin hydration and coat quality
JOINT HEALTH
- Natural Glucosamine & Chondroitin: Helps support healthy joints and mobility
- Wild Caught Blue Whiting: Naturally rich in omega-3 fatty acids to support mobility and joint health
- Seaweed: Natural source of minerals to support overall health and wellbeing

FISH GENTLE INGREDIENTS

All ingredients are weighed after dehydration for total transparency.

WILD CAUGHT BLUE WHITING 28%

Novel fish protein naturally rich in omega-3 fatty acids to support skin, coat, joints and overall vitality.

INSECT PROTEIN 15%

Sustainable novel protein naturally rich in amino acids to support digestion, muscle maintenance and overall vitality.

PLASMA 5%

Functional protein sourced from animal blood plasma, naturally rich in bioactive compounds to support digestion, nutrient absorption and palatability

POTATO 20%

Easily digestible source of carbohydrates to support energy levels and gentle digestion.

SWEET POTATO 6%

Provides slow-release energy and fibre to support digestive health.

COLD-PRESSED SUNFLOWER OIL 4%

Natural source of omega-6 fatty acids to support skin hydration, coat shine and overall skin health.

APPLE 4%

Provides fibre and natural antioxidants to support overall wellbeing.

CARROT 4%

Natural source of fibre and beta-carotene to support digestion and eye health.

LINSEED 3%

Natural source of omega-3 fatty acids and fibre to support skin and coat health, digestion and overall wellbeing.

BEET PULP 3%

Natural source of fibre to support healthy digestion and stool quality.

MINERALS 2%

To support digestion, immunity, skin and coat health, cognitive function, and overall wellbeing.

BREWER'S YEAST 1%

Natural source of B vitamins and antioxidants to support skin health, coat condition and overall wellbeing.

SEAWEED 1%

Naturally rich in iodine and minerals to support thyroid function and overall wellbeing.

ADDED JOINT SUPPORT

Glucosamine & Chondroitin: Helps support healthy joints and mobility

· Loved By Over 23,000 Dogs ·

· Grain Free ·

· Hypoallergenic ·

· Supports Healthy Digestion ·

· Made in UK ·

· Functional Ingredients ·

· Cold-Pressed at Just 45°C ·

FEEDING & COST CALCULATIONS

Discover the smart economics of serving premium, nutrient-rich cold-pressed dog food.

THEM V US

How does WILD compare to other high meat dry foods?

WILD

ORIJEN

EDEN

JAMES & ELLA

WOLF WORTHY

All About Dog Food Score

89%

70%

77%

79%

Family Owned

Percentages For Every Ingredient

True 80:20

No Artificial Vitamins, Minerals or Additives

Made in UK

"I JUST WANTED THE BEST"

"When we got Gus, straight away I weaned him off raw as we were planning a family and dogs mouths wiping everywhere seemed a bit too risky.

I wanted a dry food with high protein and no fillers which ORIJEN offered. It's not that I was unhappy with ORIJEN but they got taken over and the recipe changed so they're similar to Forthglade; both good foods but have a premium price for a lesser product.

I did my research and saw WILD was rated higher than ORIJEN, not too different in price and a great recipe.

I just wanted the best for Gus - he's a big dog and I want him to have a long and healthy life because we love him so much."

- Dan, March 2026