Got any questions? Call Ross, our Founder, on 07401083953
Beef Gentle - Puppy
Protein: 32%
Fat: 12%
Ash: 8%
Fibre: 4.5%
Moisture: 6%
Glucosamine (cartilage): 1000mg/kg
Chondroitin (cartilage): 500mg/kg
368kcal/100g
You deserve to know exactly what's in your dog's food.
That's why all of our ingredient percentages are taken on a dehydrated basis, just before the cold-pressing process. Unlike most dry dog foods, who weigh ingredients before processing.
What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as.
If your dog doesn't like WILD, we'll refund you.
T&Cs apply.
Our warehouse team packs order up until 4pm each weekday. We aim for all orders to reach you within 2-3 working days from the time you place your order.
As soon as your order has been received by courier, you'll receive an email with your tracking details so you can follow its journey right to your door.
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NUTRITION YOU CAN ACTUALLY SEE
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DIGESTION
- Insect Protein: Highly digestible novel protein that can help support dogs with sensitive digestion
- Beet Pulp & Sweet Potato: Provide natural fibre to support healthy digestion and stool quality
- Plasma: Functional protein to support digestion, nutrient absorption and palatability
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COAT & SKIN
- Beef Tallow: Natural source of fats to support skin condition, coat shine and energy levels
- Linseed: Rich in omega-3 fatty acids to support healthy skin and coat condition
- Brewer's yeast: Natural source of B vitamins to support skin and coat health
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JOINT HEALTH
- Natural Glucosamine & Chondroitin: Helps support healthy joints and mobility
- Beef: High-quality protein to support muscle maintenance and mobility
- Seaweed: Natural source of minerals to support overall health and wellbeing
BEEF GENTLE PUPPY INGREDIENTS
All ingredients weighed after dehydration for total transparency.
BEEF 28%
Highly digestible protein and minerals to support muscle maintenance, energy, bones and overall condition.
INSECT PROTEIN 15%
Sustainable novel protein naturally rich in amino acids to support digestion, muscle maintenance and overall vitality.
PLASMA 5%
Functional protein sourced from animal blood plasma, naturally rich in bioactive compounds to support digestion, nutrient absorption and palatability
BEEF TALLOW 4%
Natural source of fats and omega fatty acids to support energy levels, skin health, coat condition and palatability.
BEEF LIVER 3%
Nutrient-rich organ meat naturally rich in vitamins and minerals to support energy levels, immune health and overall vitality.
POTATO 20%
Easily digestible source of carbohydrates to support energy levels and gentle digestion.
SWEET POTATO 6%
Provides slow-release energy and fibre to support digestive health.
APPLE 4%
Provides fibre and natural antioxidants to support overall wellbeing.
CARROT 4%
Natural source of fibre and beta-carotene to support digestion and eye health.
LINSEED 3%
Natural source of omega-3 fatty acids and fibre to support skin and coat health, digestion and overall wellbeing.
BEET PULP 3%
Natural source of fibre to support healthy digestion and stool quality.
MINERALS 2%
To support digestion, immunity, skin and coat health, cognitive function, and overall wellbeing.
BREWER'S YEAST 1%
Natural source of B vitamins and antioxidants to support skin health, coat condition and overall wellbeing.
SEAWEED 1%
Naturally rich in iodine and minerals to support thyroid function and overall wellbeing.
ADDED JOINT SUPPORT
Glucosamine & Chondroitin: Helps support healthy joints and mobility
FEEDING & COST CALCULATIONS
Discover the smart economics of serving premium, nutrient-rich cold-pressed dog food.
THEM V US
How does WILD compare to other high meat dry foods?
"I JUST WANTED THE BEST"
"When we got Gus, straight away I weaned him off raw as we were planning a family and dogs mouths wiping everywhere seemed a bit too risky.
I wanted a dry food with high protein and no fillers which ORIJEN offered. It's not that I was unhappy with ORIJEN but they got taken over and the recipe changed so they're similar to Forthglade; both good foods but have a premium price for a lesser product.
I did my research and saw WILD was rated higher than ORIJEN, not too different in price and a great recipe.
I just wanted the best for Gus - he's a big dog and I want him to have a long and healthy life because we love him so much."
- Dan, March 2026
