THE SAME BUG BAKES RECIPES, NOW PROUDLY PART OF THE WILD FAMILY.
LOWER ENVIRONMENTAL IMPACT
Farming insect protein requires fewer natural resources than traditional meat.
MONEY-BACK GUARANTEE
Try Bug Bakes risk-free with our Money Back Guarantee (T&Cs apply).
GREAT FOR SENSITIVE DIGESTION
Novel insect protein that's naturally gentle, highly digestible and ideal for dogs with sensitivities.
I ABSOLUTELY UNDERSTAND...
I'm Ross, founder of WILD Pet Food & Level 3 Diploma Canine Nutritionist.
While studying at university, I came across emerging research showing how powerful insect protein could be as a sustainable, highly digestible alternative protein for dogs.
Seeing both the environmental potential and the nutritional benefits, I launched Bug Bakes in 2017 - hand-making more than 500,000 insect-protein treats in my mum's kitchen (fully approved, of course) and selling them at markets around the UK.
As more dog owners discovered the benefits, Bug Bakes continued to grow, eventually appearing on BBC One's Dragon's Den and Shop Well for the Planet, helping us bring insect-based nutrition to an even wider audience.
Through years of formulation work across both insect and traditional protein recipes, one thing became increasingly clear: insect protein isn't just a sustainable, novel protein source - it's also incredibly effective for dogs with sensitive digestion, naturally rich in nutrients and highly digestible.
Today, Bug Bakes is proudly part of the WILD Pet Food Family, continuing the same pioneering missions we started with: creating better, smarter nutrition that helps dogs thrive.
Best wishes,
Ross
HOW COLD-PRESSING WORKS
HIGH QUALITY SOURCED INGREDIENTS
Every recipe starts with carefully selected, high-quality ingredients.
We build our recipes around nutritious insect protein, combined with functional fruits, vegetables and superfoods chosen to support everyday health. Insects provide a highly digestible source of animal protein, alongside naturally occurring fats and important nutrients.
Every ingredient has a purpose, whether that's providing protein, supporting digestion or delivering essential vitamins and minerals. We choose ingredients for their nutritional value, digestibility and taste - not simply to bulk out the recipe.
Unlike many extruded dog foods, you'll never find cheap, unnecessary fillers. Instead, we focus on nutrient-dense ingredients that help us create complete, balanced food with a lighter environmental pawprint.
Why it matters: Great nutrition starts with what goes into the bowl. By combining quality insect protein with carefully selected plant ingredients, we can make nutritious dog food that's good for dogs and gentler on the planet.
DEHYDRATION AT 80°C
Before cold-pressing, our ingredients are gently dehydrated at low temperatures and finely ground into a nutrient-rich blend.
This process removes excess moisture while helping preserve the natural flavour, nutritional value and integrity of the ingredients. Rather than exposing ingredients to extreme temperatures, we take a gentler approach that keeps them closer to their natural state.
Many extruded kibbles undergo multiple heating stages during production. In comparison, our low-temperature dehydration process is designed to minimise unnecessary processing before the food is made.
Every stage of production takes place here in the UK.
Why it matters: The less ingredients are exposed to excessive heat and pressure, the more of their natural qualities can be preserved.
COLD-PRESSED AT 45°C
Once blended, the recipe is cold-pressed at a low temperature of just 45°C.
Extruded kibble is typically produced using extrusion, a process that uses multiple rounds of intense heat, steam and pressure. During production, ingredients can be exposed to temperatures between 120°C and 200°C before being dried and processed further.
Cold-pressing takes a different approach.
By gently pressing ingredients at low temperatures, we avoid the repeated high-heat processing used to create traditional kibble. This helps preserve more of the natural qualifies of the ingredients while creating a highly digestible pellet that breaks down naturally in the stomach.
The result is a minimally processed dog food designed to support healthy digestion, stable energy levels, shiny coats and long-term wellbeing.
Why it matters: The way a food is made matters just as much as the ingredients that go into it.
TRANSPARENCY YOU CAN TRUST.
You deserve to know exactly what you're feeding your dog - no vague ingredients, no hidden maths or shortcuts.
That's why every recipe comes with a full ingredient breakdown, with clear percentages for complete transparency.
While most of the pet food industry calculates ingredient percentages before processing (which can dramatically inflate the appearance of fresh meat content), we do the opposite.
We weigh all of our ingredients after processing. Just an honest and accurate representation of what's actually in the food your dog eats - not just what the ingredients started as.
We call this our Honest Maths Guarantee: what you see on the label is exactly what your dog is getting in the bowl.
THEM vs US
How does WILD compare to other insect-based dry foods?
BUT THAT'S NOT ALL...
BETTER FOR YOUR DOG
Hypoallergenic insect protein provides highly digestible, novel animal nutrition ideal for sensitive dogs. Cold-pressed at low temperatures to protect nutrient and support gentle digestion.
BETTER FOR YOU
Convenient, natural dry food that stores in the cupboard, while delivering complete, balanced nutrition in every bowl.
A smart alternative for dogs who struggle with traditional proteins.
COST PER DAY
Feed better for less. Our cold-pressed meals start from just £0.81 per day for small dogs - delivering premium nutrition at a fraction of the cost.
FEEDING GUIDELINES
Our recipes are naturally nutrient-dense, meaning your dog gets more goodness in every bowl - so you feed less each day, and every bag last longer.
OVER 1 MILLION MEALS SERVED TO OVER 23,000 DOGS
