WILD'S FRESH RECIPES ARE RATED 95% ON ALL ABOUT DOG FOOD
So, what makes us stand out?
WE'RE HONEST ABOUT WHAT GOES INTO WILD.
- Human-grade meat, because quality matters: Not all meat is equal. We use high-quality, human-grade meat rather than lower-grade animal derivatives. It means the same standard of meat you'd expect for human consumption, chosen to give your dog exceptional nutrition from genuinely great ingredients.
- Frozen to lock in nutrients: Freshness without the need for harsh processing. We freeze our Fresh 80:20 to naturally preserve the goodness of our ingredients, helping lock in their nutrients, flavour and quality until it reaches your dog's bowl.
- No fluff, no fillers: Every ingredient has a purpose - whether it's apple for fibre or seaweed for natural iodine.
- Made in the UK, approved by experts: Formulated alongside canine nutritionists and approved by vets, WILD follows strict FEDIAF guidelines and is proudly made in Britain with UK sourced ingredients.
THE SAME INGREDIENTS AS THE BEST RAW DIETS, BACKED BY RESEARCH & PROUDLY MADE IN THE UK.
Conveniently frozen into individual 400g packs - stored in the freezer to keep the freshness locked in
Prices start from as little as just £1.51 per day for an 8kg dog
High quality, nutritious ingredients = healthier, happier dogs
I ABSOLUTELY UNDERSTAND...
I'm Ross, founder of WILD Pet Food & Level 3 Diploma Canine Nutritionist.
I created WILD after discovering the benefits of feeding dogs a more natural, meat-rich diet - one built around real meat, biologically appropriate ingredients and no unnecessary fillers.
Our fresh food takes that same philosophy and makes it simple: high-quality human-grade meat and functional fruits, vegetables and superfoods gently cooked to retain their natural goodness then frozen fresh.
It's proper food, made with ingredients you can recognise - high in meat, naturally nutritious and without unnecessary fillers you find in many highly processed dog foods.
We've teamed up with All About Dog Food to give you 20% off your first order with code AADFFRESH20
And we'll help you make the switch. Every first order (cold-pressed or fresh) comes with transition guides, personalised support from our Canine Support Advisor and a Money-Back Guarantee (T&Cs apply).
Picked the wrong recipe? Speak to our team. If we think another WILD recipe would suit your dog better, we'll send you some to try for free.
We'll work with you to find the right recipe for your dog.
Use code AADFFRESH20 for 20% off your first order, or click below to apply it automatically.
HOW FRESH WORKS
HIGH QUALITY UK SOURCED INGREDIENTS
Every WILD Fresh recipe starts with 80% human-grade meat and 20% carefully selected fruits, vegetables and superfoods.
We use high-quality, human-grade meat as the foundation of every recipe because it's naturally rich in the protein and essential nutrients dogs are designed to thrive on. Alongside this, we include a blend of nutrient-dense plant ingredients chosen to provide natural sources of fibre, vitamins, minerals and antioxidants to support everyday health.
Every ingredient has a purpose. You'll never find cheap fillers, artificial colours, flavours or preservatives included simply to cut costs. Instead, we focus on fresh, wholesome ingredients that deliver exceptional nutrition and irresistible taste.
Why it matters: Starting with high-quality ingredients means your dog gets naturally nutritious meals.
GENTLE COOKING AT 80°C
Once our ingredients are prepared, they're gently cooked using a sous vide-style process at approximately 80°C.
This low-temperature cooking method cooks the food thoroughly while helping to retain the natural flavour, texture and nutritional value of the fresh ingredients. Unlike traditional pet food manufacturing, which often relies on much higher temperatures, our gentler approach minimises unnecessary heat exposure while producing a safe, delicious meal.
Every stage of production takes place here in the UK.
Why it matters: Gentle cooking helps preserve more of the goodness found in fresh ingredients, giving your dog a minimally processed meal that's both nutritious and naturally delicious.
FREEZING
As soon as each recipe has been gently cooked, it's frozen to lock in its freshness, flavour and nutritional goodness.
Freezing acts as a natural preservative, allowing us to keep our meals fresh without relying on artificial preservatives or intensive shelf-stabilising processes. Because the food stays frozen until you're ready to use it, the ingredients remain as fresh as possible from the kitchen to your dog's bowl.
Simply thaw in the fridge, serve, and keep refrigerated once defrosted.
Why it matters: Freezing naturally preserves the quality of fresh ingredients, giving your dog a wholesome, minimally processed meal.
TRANSPARENCY YOU CAN TRUST.
You deserve to know exactly what you're feeding your dog - no vague ingredients, no hidden maths and no shortcuts.
That's why every single one of our recipes comes with a full ingredient breakdown, with clear percentages for complete transparency. What's on the label is exactly what's in your dog's bowl.
While most of the pet food industry calculates ingredient percentages before processing (which can dramatically inflate the appearance of fresh meat content), we do the opposite.
We weigh all of our ingredients after processing. Just an honest and accurate representation of what's actually in the food your dog eats - not what the ingredients started as.
We call this our Honest Maths Guarantee: what you see on the label is exactly what your dog is getting in the bowl.
Whether it's cold-pressed or fresh frozen, our commitment stays the same - total clarity, total honesty.
THEM vs US
How does WILD compare to other fresh foods?
BUT THAT'S NOT ALL...
BETTER FOR YOUR DOG
Made with 80% human-grade meat and 20% functional fruits, vegetables and superfoods to support healthy digestion, shiny coats, steady energy and overall wellbeing.
BETTER FOR YOU
Conveniently delivered to your door wheneer you need it. Choose to buy once or subscribe for automated deliveries - the choice is yours.
COST PER DAY
Feed better for less. Our fresh meals start from just £1:51 per day for small dogs - delivering premium nutrition at a fraction of the cost.
FEEDING GUIDELINES
Our recipes are naturally nutrient-dense, meaning your dog gets more goodness in every bowl - so you feed less each day, and every bag last longer.
OVER 1 MILLION MEALS SERVED TO OVER 23,000 DOGS
