Hi, I'm Ross, Founder of WILD Pet Food and Level 3 Diploma Canine Nutritionist,

When I started my quest to improve dog food in 2017, I set out on a mission to better understand dogs' allergies, reactions and illnesses and how they're impacted by food.

Many of my friends and families dogs around me were becoming more and more ill, many with intolerances, allergies, rashes or even more serious problems. I knew there had to be a link between the highly processed food they were eating, and the terrible filler ingredients that BIG PET FOOD (pantomime villain BOO! You know who you are!) shove into their products to make a profit... and so I discovered raw feeding.

I really do appreciate a raw diet but I also understand that most owners like or sometimes need a pre-formulated recipe they can just pick up and go.

So, I created WILD's Fresh Frozen range, to feed our working dogs a biologically appropriate diet, high in animal products, as close to they would have eaten in the wild.

Today, we offer a range of 80:20 recipes designed around those same raw principles - from our cold-pressed dry foods to our NEW fresh frozen meals, carefully prepared to retain their natural goodness.

Without unnecessary fillers and heavy processing, WILD Pet food is an ideal choice for dog owners who want to feed with confidence - whichever format suits them best.

I really hope you enjoy our products and I'm always here if you want a chat!

Best,