A single protein, zero compromise recipe made with hearty beef - species-appropriate, high in meat, and full of bold, satisfying flavour.
This is a Grain Free recipe.
Delivered in a convenient cold-pressed format, it offers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to lock in nutrients and preserve the natural flavour of real beef - unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
OUR RECIPE
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Beef 76% (60% muscle meat, 16% carcass), Beef Liver 3%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 56%, Fat 14%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
381kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!