Got any questions? Call Ross, our Founder, on 07401083953
1 x 400g Fish 80:20 Fresh Frozen
Protein (min): 16%
Fat (min): 5%
Ash (max): 3%
Fibre (max): 0.92%
Moisture (max): 73%
Glucosamine: 400mg/kg
Chondroitin: 300mg/kg
113kcal/100g
Puppy (3-12 months): 4-6% body weight per day
Adult (12 months+): 2-3% body weight per day
You deserve to know exactly what's in your dog's food.
That's why all of our ingredient percentages are taken on a dehydrated basis, just before the cold-pressing process. Unlike most dry dog foods, who weigh ingredients before processing.
What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as.
If your dog doesn't like WILD, we'll refund you.
T&Cs apply.
To keep your dog's food fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.
As soon as your order has been collected by the courier, you'll receive tracking details by email so you can follow its journey right to your door.
We aim for all orders to arrive within 2-3 working days from the time you place your order.
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NUTRITION YOU CAN ACTUALLY SEE
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DIGESTION & HYDRATION SUPPORT
- Highly Digestible Cod: Lean fish protein designed to be gentle on digestion and support muscle maintenance
- Pumpkin Powder & Chicory: Provides natural fibre and prebiotics to support health digestion and stool quality
- High Moisture Recipe: Supports hydration and palatability for many dogs
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SKIN, COAT & JOINT SUPPORT
- Chia Seed & Algae Oil: Naturally rich in omega-3 fatty acids to support skin, coat and joint health
- Glucosamine & Chondroitin: Helps support healthy cartilage, joints and mobility
- Functional Superfoods & Botanicals: Includes ingredients like turmeric, ginger and blackcurrant to support overall wellbeing
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LEAN EVERYDAY NITRITION
- Highly Digestible Cod: Lean fish protein designed to be gentle on digestion and support muscle maintenance
- Minimally Processed: Helps retain naturally occurring nutrients and flavours from quality ingredients
- Biologically Appropriate Nutrition: Inspired by ancestral diets with high levels of quality animal ingredients
FISH 80:20 FRESH FROZEN INGREDIENTS
COD 80%
Lean, highly digestible fish protein naturally rich in amino acids to support muscle maintenance, vitality and gentle digestion
CARROT 5%
Source of natural fibre and antioxidants to support digestion and immune health.
SWEET POTATO 3%
Natural source of fibre and carbohydrates to support digestion and sustained energy release.
CHIA SEEDS 3%
Naturally rich in omega-3 fatty acids and fibre to support skin, coat and digestive health.
BROCCOLI 2%
Source of natural antioxidants to support immune health and overall wellbeing.
APPLE 1%
Natural source of fibre and antioxidants to support immune health and overall wellbeing.
BLACKCURRANT 1%
Naturally rich in antioxidants to support immune health.
SPINACH & KELP 1%
Source of vitamins, minerals and trace nutrients to support overall health.
WHOLE EGG POWDER 1%
Rich in protein and essential amino acids to support muscle maintenance.
PUMPKIN POWDER 1%
Natural source of fibre to support healthy digestion and stool quality.
MINERAL MIX 1%
Added essential minerals to support complete and balanced nutrition.
CORIANDER 1%
Natural botanical included to support flavour and overall wellbeing.
CITRIC ACID 0.5%
Helps maintain freshness and quality.
ALGAE OIL 0.2%
Natural source of omega-3 fatty acids to support skin, coat, joints and cognitive health.
FEEDING & COST CALCULATIONS
Discover the smart economics of serving premium, nutrient-rich cold-pressed dog food.
THEM V US
How does WILD compare to other fresh foods?
"FINALLY A FRESH FOOD THAT WORKS"
"We'd tried a few fresh and raw foods before but either the quality was inconsistent or they upset George's stomach.
Since switching to WILD's fresh range, his digestion has been much more settled and mealtimes are genuinely exciting again.
You can actually see the quality of the ingredients and the high meat really shows in his energy, coat and condition.
Worth every penny!"
- Billy, May 2026
WHY NOT BUILD-YOUR-OWN-BUNDLE?
Feeding a variety of recipes can help provide a broader range of naturally occurring nutrients, while keeping mealtimes exciting for your dog.
With Build-Your-Own Bundles, you can easily protein between protein sources, discover your dog's favourites and make savings at the same time.
