A single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.
This is a Grain Free recipe.
A convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
OUR RECIPE
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Whole Blue Whiting Fish 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
383kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!