Got any questions? Call Ross, our Founder, on 07401083953
Fresh Frozen 80:20
Beef 80/20 Fresh Frozen: Protein (min) 17%, Fat (min) 7%, Ash (max) 3%, Fibre (max) 0.77%, Moisture (max) 70%, Glucosamine 400mg/kg, Chondroitin 300mg/kg - 133kcal/100g
Chicken 80/20 Fresh Frozen: Protein (min) 16%, Fat (min) 6%, Ash (max) 3%, Fibre (max) 0.97%, Moisture (max) 72%, Glucosamine 400mg/kg, Chondroitin 300mg/kg - 123kcal/100g
Fish 80/20 Fresh Frozen: Protein (min) 16%, Fat (min) 5%, Ash (max) 3%, Fibre (max) 0.92%, Moisture (max) 73%, Glucosamine 400mg/kg, Chondroitin 300mg/kg - 113kcal/100g
Duck 80/20 Fresh Frozen: Protein (min) 16%, Fat (min) 8%, Ash (max) 3%, Fibre (max) 1.04%, Moisture (max) 69%, Glucosamine 400mg/kg, Chondroitin 300mg/kg - 138kcal/100g
Surf & Turf 80/20 Fresh Frozen: Protein (min) 17%, Fat (min) 7%, Ash (max) 3%, Fibre (max) 0.98%, Moisture (max) 70%, Glucosamine 400mg/kg, Chondroitin 300mg/kg - 125kcal/100g
You deserve to know exactly what's in your dog's food.
That's why all of our ingredient percentages are taken on a dehydrated basis, just before the cold-pressing process. Unlike most dry dog foods, who weigh ingredients before processing.
What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as.
If your dog doesn't like WILD, we'll refund you.
T&Cs apply.
To keep your dog's food fresh frozen food in the best condition, these recipes will be shipped Monday-Thursday. Orders after 3pm on Thursdays will be shipped the following Monday.
As soon as your order has been collected by the courier, you'll receive tracking details by email so you can follow its journey right to your door.
We aim for all orders to arrive within 2-3 working days from the time you place your order.
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NUTRITION YOU CAN ACTUALLY SEE
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COAT & SKIN
- Chia Seeds & Algae Oil: Naturally rich in omega-3 fatty acids to support healthy skin, joints and coat condition
- Glucosamine & Chondroitin: Helps support healthy cartilage, joints and mobility
- Functional Botanicals & Superfoods: Includes ingredients like turmeric, ginger and blackcurrant to support overall wellbeing
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DIGESTION
- High Moisture Recipes: Supports hydration
- Pumpkin Powder & Chicory: Natural fibre and prebiotic ingredients to support healthy digestion and stool quality
- Functional Fruits & Vegetables: Carefully selected ingredients to support digestion
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JOINT SUPPORT
- Natural Glucosamine: Helps support healthy joints and mobility
- Natural Chondroitin: Supports cartilage health and joint function
- High in Quality Proteins: Supports lean muscle maintenance which is important for healthy movement and mobility
HIGH-QUALITY ANIMAL INGREDIENTS
BEEF HEART
Beef 80:20 Fresh Frozen
Nutrient-rich muscle meat naturally rich in taurine and essential nutrients to support muscle and heart health.
BEEF LIVER
Beef 80:20 Fresh Frozen
Nutrient-dense organ meat naturally rich in iron, vitamin A, and essential nutrients to support overall health.
BEEF KIDNEY
Beef 80:20 Fresh Frozen
Naturally rich in vitamins and minerals to support overall health.
BEEF LUNG
Beef 80:20 Fresh Frozen
Lean source of highly digestible protein to support muscle maintenance.
CHICKEN MINCE
Chicken 80:20 Fresh Frozen
Highly digestible source of quality protein to support muscle maintenance, strength and vitality.
CHICKEN LIVER
Chicken 80:20 Fresh Frozen
Naturally rich in iron, vitamin A and essential micronutrients to support immune health, energy levels and overall wellbeing.
COD
Fish 80:20 Fresh Frozen
Lean, highly digestible novel protein naturally rich in amino acids to support muscle maintenance.
DUCK MINCE
Duck 80:20 Fresh Frozen
Highly digestible novel protein naturally rich in amino acids to support muscle maintenance.
DUCK LIVER
Highly digestible novel protein included to help make high-meat nutrition gentler on sensitive stomachs while supporting muscle maintenance.
WHOLE EGG POWDER
Fish 80:20 Fresh Frozen
Rich in protein and essential amino acids to support muscle maintenance.
FRUITS, VEGETABLES & SUPERFOOD BLEND
CARROT
Natural source of fibre and beta-carotene to support digestion and eye health.
SWEET POTATO
Provides slow-release energy and fibre to support digestive health.
CHIA SEEDS
Source of fibre and healthy fats to support digestion and skin health.
BROCCOLI
Source of natural antioxidants and plant nutrients to support overall wellbeing.
APPLE
Provides fibre and natural antioxidants to support overall wellbeing.
BLACKCURRANT
Rich in antioxidants to help support immune health.
SPINACH & KELP
Natural source of vitamins, minerals and trace nutrients to support overall health.
PUMPKIN POWDER
Natural fibre source to support healthy digestion and stool quality.
ALGAE OIL
Natural source of omega-3 fatty acids to support skin, coat, joints and cognitive health.
CORIANDER
Fish 80:20 Fresh Frozen
Natural botanical included to support flavour and overall wellbeing.
CITRIC ACID
Fish 80:20 Fresh Frozen
Helps maintain freshness and quality.
FEEDING & COST CALCULATIONS
Discover the smart economics of serving premium, nutrient-rich cold-pressed dog food.
THEM V US
How does WILD compare to other fresh foods?
"FINALLY A FRESH FOOD THAT WORKS"
"We'd tried a few fresh and raw foods before but either the quality was inconsistent or they upset George's stomach.
Since switching to WILD's fresh range, his digestion has been much more settled and mealtimes are genuinely exciting again.
You can actually see the quality of the ingredients and the high meat really shows in his energy, coat and condition.
Worth every penny!"
- Billy, May 2026
WHY NOT BUILD-YOUR-OWN-BUNDLE?
Feeding a variety of recipes can help provide a broader range of naturally occurring nutrients, while keeping mealtimes exciting for your dog.
With Build-Your-Own Bundles, you can easily protein between protein sources, discover your dog's favourites and make savings at the same time.
