The 80:20 Rule: Why Balance Is Key in Your Dog’s Diet

If you’ve spent any time on our site, you’ve probably seen us talk about 80:20. But what does it mean — and why is it so important for your dog’s health?

What Is 80:20?

It’s simple:

• 80% animal ingredients → high-quality proteins and oils.

• 20% fruits, vegetables & superfoods → vitamins, fibre, and antioxidants.

This ratio mirrors what dogs need to thrive: plenty of protein for strong muscles and natural plant goodness for balance.

Why It Matters

Many mainstream dog foods are bulked out with fillers, grains, or artificial additives. They keep costs down, but they don’t do much for your pup’s health. An 80:20 recipe means:

• More energy for play and walks.

• Shiny coats & healthy skin thanks to omega oils.

• Better digestion with fibre-rich veggies.

• A strong immune system from natural antioxidants.

How Wild Does 80:20

Every Wild recipe follows the 80:20 rule, cold-pressed to keep nutrients intact. From Duck (perfect for sensitive tummies) to Herring (packed with omega for joints and coats), our meals are designed to be naturally complete and vet-approved.