A single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.
This is a Grain Free recipe.
A convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
Animal Product (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Whole Blue Whiting Fish 75% (includes meat, bones, blood and organs)
Fish Oil 4%
Whole Egg 1%
Fruit/Veggie Blend - 20% - All dehydrated before weighing
Carrot 6%
Sweet Potato 5%
Ground Chia Seeds 2%
Seaweed 2%
Spinach 2%
Pumpkin 1%
Apple 1%
Blackcurrant 1%
Analytical constituents
Protein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%
383kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!