100% NATURAL INGREDIENTS, BACKED BY RESEARCH & PROUDLY MADE IN THE UK.
Convenient storage with a shelf life of up to 12 months
The same cost or cheaper than raw feeding
High quality, nutritious ingredients = healthier, happier dogs
I ABSOLUTELY UNDERSTAND...
I'm Ross, founder of WILD Pet Food & Level 3 Diploma Canine Nutritionist.
I created WILD after discovering the benefits of raw feeding, but realising there wasn't a convenient dry food that came close to the quality of a great raw diet.
So we made one: high meat, no unnecessary fillers and biologically appropriate ingredients, gently cold-pressed into a convenient dry food.
We've teamed up with SmartBark to give you 15% off your first order with code SMART15.
And we'll help you make the switch. Every first order comes with transition guides, personalised support from our Canine Support Advisor and a money-back guarantee.
Picked the wrong recipe? Speak to our team. If we think another WILD recipe would suit your dog better, we'll send you a bag to try for free.
We'll work with you to find the right recipe for your dog.
Use code SMART15 for 15% off your first order, or click below to apply it automatically.
HOW COLD-PRESSING WORKS
HIGH QUALITY UK SOURCED INGREDIENTS
Every WILD recipe starts with carefully selected, high-quality ingredients.
We build our recipes around high levels of quality animal ingredients, combined with functional fruits, vegetables and superfoods chosen to support everyday health. Every ingredient has a purpose, whether that's providing protein, supporting digestion or delivering essential vitamins and minerals.
Unlike many extruded dog foods, you'll never find cheap, unnecessary fillers. We focus on nutrient-dense ingredients selected for nutrition, digestibility and taste.
Why it matters: Better ingredients create better nutrition before processing even begins.
DEHYDRATION AT 80°C
Before cold-pressing, our ingredients are gently dehydrated at low temperatures and finely ground into a nutrient-rich blend.
This process removes excess moisture while helping preserve the natural flavour, nutritional value and integrity of the ingredients. Rather than exposing ingredients to extreme temperatures, we take a gentler approach that keeps them closer to their natural state.
Many extruded kibbles undergo multiple heating stages during production. In comparison, our low-temperature dehydration process is designed to minimise unnecessary processing before the food is made.
Every stage of production takes place here in the UK.
Why it matters: The less ingredients are exposed to excessive heat and pressure, the more of their natural qualities can be preserved.
COLD-PRESSED AT 45°C
Once blended, the recipe is cold-pressed at a low temperature of just 45°C.
Extruded kibble is typically produced using extrusion, a process that uses multiple rounds of intense heat, steam and pressure. During production, ingredients can be exposed to temperatures between 120°C and 200°C before being dried and processed further.
Cold-pressing takes a different approach.
By gently pressing ingredients at low temperatures, we avoid the repeated high-heat processing used to create traditional kibble. This helps preserve more of the natural qualifies of the ingredients while creating a highly digestible pellet that breaks down naturally in the stomach.
The result is a minimally processed dog food designed to support healthy digestion, stable energy levels, shiny coats and long-term wellbeing.
Why it matters: The way a food is made matters just as much as the ingredients that go into it.
TRANSPARENCY YOU CAN TRUST.
You deserve to know exactly what you're feeding your dog - no vague ingredients, no hidden maths or shortcuts.
That's why every recipe comes with a full ingredient breakdown, with clear percentages for complete transparency.
While most of the pet food industry calculates ingredient percentages before processing (which can dramatically inflate the appearance of fresh meat content), we do the opposite.
We weigh all of our ingredients after processing. Just an honest and accurate representation of what's actually in the food your dog eats - not just what the ingredients started as.
We call this our Honest Maths Guarantee: what you see on the label is exactly what your dog is getting in the bowl.
OUR INGREDIENTS
Every ingredient in WILD is chosen for a reason.
From high-quality animal ingredients to functional fruits, vegetables and superfoods we believe owners deserve to know exactly what goes into their dog's bowl - and why it's there.
Explore our recipe pages to learn more about the ingredients we use and the role they play in supporting your dog's health and wellbeing.
THEM vs US
How does WILD compare to other high meat dry foods?
BUT THAT'S NOT ALL...
BETTER FOR YOUR DOG
Real, natural ingredients from high-quality suppliers, minimally processed into biologically appropriate food.
No grains. No fillers. No artificial additives or preservatives.
BETTER FOR YOU
Convenient, natural dry food that stores in the cupboard, ready whenever you need it.
Total peace of mind knowing you can trust what's in your dog's food.
COST PER DAY
Feed better for less. Our cold-pressed meals start from just £0.84 per day for small dogs - delivering premium nutrition at a fraction of the cost.
FEEDING GUIDELINES
Our recipes are naturally nutrient-dense, meaning your dog gets more goodness in every bowl - so you feed less each day, and every bag last longer.
OVER 1 MILLION MEALS SERVED TO OVER 23,000 DOGS
