{"title":"TRADE ONLY","description":"","products":[{"product_id":"trade-beef-80-20-cold-pressed-dry-dog-food-copy","title":"TRADE Beef 80:20 Cold-Pressed","description":"\u003cp style=\"text-align: center;\" data-start=\"184\" data-end=\"325\"\u003e\u003cstrong data-start=\"184\" data-end=\"325\"\u003eA single protein, zero compromise recipe made with hearty beef - species-appropriate, high in meat, and full of bold, satisfying flavour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eThis is a \u003cstrong data-start=\"337\" data-end=\"351\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-start=\"361\" data-end=\"533\"\u003eDelivered in a convenient cold-pressed format, it offers all the benefits of an ancestral, biologically appropriate diet.\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"692\"\u003eNo fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"821\"\u003eCold-pressed at just 45°C to lock in nutrients and preserve the natural flavour of real beef - unlike traditional baked kibble.\u003c\/p\u003e\n\u003cp data-start=\"823\" data-end=\"903\"\u003eProudly made in the UK, using UK-sourced ingredients.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeef 76% (60% muscle meat, 16% carcass), Beef Liver 3%, Whole Egg 1%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 56%, Fat 14%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e381kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003cstrong\u003e\u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4107\/wild-pet-food-80-20-complete\" title=\"WILD Pet Food's All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":53736069136708,"sku":"BEEF-WILD-2.5KG-NEW","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":53736069169476,"sku":"BEEF-WILD-6KG-NEW","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54717228974404,"sku":"BEEF-WILD-10KG-NEW","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Beef1_334263ca-9dc3-4fe3-905a-cd1202ef6195.png?v=1779871194"},{"product_id":"trade-chicken-80-20-cold-pressed-dry-dog-food-copy","title":"TRADE Chicken 80:20 Cold-Pressed","description":"\u003cp style=\"text-align: center;\" data-end=\"344\" data-start=\"205\"\u003e\u003cstrong data-end=\"344\" data-start=\"205\"\u003eA single protein, zero compromise recipe made with wholesome chicken - species-appropriate, high in meat, and naturally easy to digest.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"378\" data-start=\"346\"\u003eThis is a \u003cstrong data-end=\"370\" data-start=\"356\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"553\" data-start=\"380\"\u003eIn a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.\u003c\/p\u003e\n\u003cp data-end=\"712\" data-start=\"555\"\u003eNo fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.\u003c\/p\u003e\n\u003cp data-end=\"840\" data-start=\"714\"\u003eCold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.\u003c\/p\u003e\n\u003cp data-end=\"913\" data-start=\"842\"\u003eProudly made in the UK, using UK-sourced ingredients.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFree Run Chicken 76%, Chicken Liver 3%, Whole Egg 1%\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eProtein 52%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e379kcal\/100g\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003cstrong\u003e\u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4107\/wild-pet-food-80-20-complete\" title=\"WILD Pet Food's All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":53736073724228,"sku":"CHICKEN-WILD-2.5KG-NEW","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":53736073756996,"sku":"CHICKEN-WILD-6KG-NEW","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54717215801668,"sku":"CHICKEN-WILD-10KG-NEW","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Chicken1_d5d95d46-30e9-4a19-b87a-ecddfdbf7d25.png?v=1779871014"},{"product_id":"trade-surf-and-turf-80-20-cold-pressed-dry-dog-food-copy","title":"TRADE Surf and Turf 80:20 Cold-Pressed","description":"\u003cp data-end=\"336\" data-start=\"189\" style=\"text-align: center;\"\u003e\u003cstrong data-end=\"336\" data-start=\"189\"\u003eA multi-protein, zero compromise recipe combining beef, chicken, and blue whiting - species-appropriate, high in meat, and packed with variety.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"370\" data-start=\"338\"\u003eThis is a \u003cstrong data-end=\"362\" data-start=\"348\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"588\" data-start=\"372\"\u003eIn a convenient cold-pressed format, Surf \u0026amp; Turf delivers the benefits of a biologically appropriate diet with the nutritional diversity of land and sea - perfect for dogs who love a bit of everything.\u003c\/p\u003e\n\u003cp data-end=\"747\" data-start=\"590\"\u003eNo fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.\u003c\/p\u003e\n\u003cp data-end=\"893\" data-start=\"749\"\u003eCold-pressed at just 45°C to preserve nutrients and protect the natural goodness of all three protein sources - unlike traditional baked kibble.\u003c\/p\u003e\n\u003cp data-end=\"980\" data-start=\"895\"\u003eProudly made in the UK, using UK-sourced ingredients from both farm and sea.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeef 30%, \u003cspan\u003eWild Caught Blue Whiting Fish 30%, Free Run Chicken 17%, Chicken Liver 2%, Whole Egg 1%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProtein 51%, \u003cspan\u003eFat 19%, Fibre 1.9%, Ash* 11%, Moisture 6%, Chondroitin 500mg\/kg (cartilage), Glucosamine 1000mg\/kg (cartilage)\u003cbr\u003e376 Kcal\/100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003cstrong\u003e\u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4107\/wild-pet-food-80-20-complete\" title=\"WILD Pet Food's All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":53736075231556,"sku":"ST-WILD-2.5KG-NEW","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":53736075264324,"sku":"ST-WILD-6KG-NEW","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54717210362180,"sku":"ST-WILD-10KG-NEW","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/S_T1_54a9b29e-0d4e-47a6-8b30-46addd601a81.png?v=1779870530"},{"product_id":"trade-fish-80-20-cold-pressed-dry-dog-food-copy","title":"TRADE Fish 80:20 Cold-Pressed","description":"\u003cp style=\"text-align: center;\" data-end=\"300\" data-start=\"160\"\u003e\u003cstrong data-end=\"300\" data-start=\"160\"\u003eA single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"302\"\u003eThis is a \u003cstrong data-end=\"326\" data-start=\"312\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"501\" data-start=\"336\"\u003eA convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.\u003c\/p\u003e\n\u003cp data-end=\"660\" data-start=\"503\"\u003eNo fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"662\"\u003eCold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.\u003c\/p\u003e\n\u003cp data-end=\"906\" data-start=\"807\"\u003eProudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWild Caught Whole Blue Whiting Fish 79%, \u003c\/span\u003e\u003cspan\u003eWhole Egg 1%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e383kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003cstrong\u003e\u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4107\/wild-pet-food-80-20-complete\" title=\"WILD Pet Food's All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":53736082964804,"sku":"FISH-WILD-2.5KG-NEW","price":13.49,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":53736082997572,"sku":"FISH-WILD-6KG-NEW","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54717198467396,"sku":"FISH-WILD-10KG-NEW","price":47.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Fish1_e949055b-00c7-4fa1-8890-fb713b86a246.png?v=1779871392"},{"product_id":"trade-hypoallergenic-wet-dog-food-insect-protein-pumpkin-carrot","title":"TRADE Bug Bakes Hypoallergenic Paté","description":"\u003cp\u003eINGREDIENTS\u003cbr\u003eInsects 50% (Fresh insect puree + insect protein), Peas, Pumpkin, Carrot, Minerals, Safflower Oil, Cranberries, Sage Leaves, Basil. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eANALYTICAL CONSTITUENTS\u003cbr\u003eProtein 9%, Fat 7%, Fibre 1.5%, Ash 2.3%, Moisture 75%\u003c\/p\u003e\n\u003cp\u003eNUTRITIONAL ADDITIVES PER KG: Vitamin A 2,025IU, Vitamin D3 170IU, DL Methion 2000mg, Zinc (as Zinc Sulphate Monohydrate) 10mg, Iron (as Iron (II) Sulphate Monohydrate), Copper (as Copper (II) Sulphate Pentahydrate) 1mg, Iodine (as calciumiodate, anhydrous) 0.5mg, Selenium (as sodium selenite) 0.03mg.\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"6 X 400g","offer_id":53738967957828,"sku":"wet-food-tray","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/bundles_70b1c956-bb1f-4d9d-a4e2-146d27d75bda.png?v=1779871524"},{"product_id":"trade-regular-hypoallergenic-dry-dog-food-insect-protein-cold-pressed","title":"TRADE Bug Bakes with Barley + Oats","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eInsect 33% (28% meal, 5% oil), Barley 27%, Oats 13%, Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Minerals, Vitamins, Brewers Yeast 1%, Seaweed 1%, Blueberry, Prebiotic MOS, Chicory Root Extract, Glucosamine 400mg\/kg, Chondroitin 200mg\/kg.\u003c\/p\u003e\n\u003cp\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":53738995908932,"sku":"WILD-RBB-2.5KG","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":53738995941700,"sku":"WILD-RBB-6KG","price":31.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54112720978244,"sku":"WILD-RBB-10KG","price":52.99,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":54112721011012,"sku":"WILD-RBB-15KG","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/BB_Reg.png?v=1782379609"},{"product_id":"trade-grain-free-insect-protein","title":"TRADE Bug Bakes Grain Free","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eInsect 33% (28% meal, 5% oil), Potato 27%, Sweet Potato 8%, Peas 5%, Apple 4%, Carrot 4%, Linseed 4%, Beet Pulp 4%, Vegetable Gravy 4%, Minerals, Vitamins, Brewers Yeast 1%, Seaweed 1%, Blueberry, Prebiotic MOS, Chicory Root Extract, Glucosamine 400mg\/kg, Chondroitin 200mg\/kg.\u003c\/p\u003e\n\u003cp\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":53739016388932,"sku":"WILD-GFBB-2.5KG","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":53739016421700,"sku":"WILD-GFBB-6KG","price":33.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54112722780484,"sku":"WILD-GFBB-10KG","price":55.99,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":54112722813252,"sku":"WILD-GFBB-15KG","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/BugBakesGF6kg.png?v=1779871607"},{"product_id":"trade-100-insect-treats-multipack-8-x-70g-treats","title":"TRADE 100% Insect Treats Multipack (8 x 70g Treats)","description":"\u003cp\u003e\u003cstrong\u003eIngredients: \u003cbr\u003e\u003c\/strong\u003e100% Insect protein\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eANALYTICAL CONSTITUENTS\u003c\/strong\u003e\u003cbr\u003eProtein 17%, Fat 15%, Fibre 8%, Ash 6%\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"8 x 70g","offer_id":53739032478020,"sku":"TREAT-BOX","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/bundles_2_50ddc53a-f155-4295-a633-7e1f2360bb7c.png?v=1779871673"},{"product_id":"trade-200g-large-insect-treats","title":"TRADE 100% Insect Rewards (200g Large Treat Bag)","description":"\u003cp\u003e\u003cstrong\u003eIngredients: \u003cbr\u003e\u003c\/strong\u003e100% Insect protein\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eANALYTICAL CONSTITUENTS\u003c\/strong\u003e\u003cbr\u003eProtein 17%, Fat 15%, Fibre 8%, Ash 6%\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"200g","offer_id":54403057516868,"sku":"Large-treat","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/bundles-2.png?v=1779871791"},{"product_id":"trade-duck-80-20-cold-pressed","title":"TRADE Duck 80:20 Cold-Pressed","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong data-start=\"166\" data-end=\"287\"\u003eA single protein, zero compromise recipe made with novel duck - species-appropriate, high in meat, and easy to serve.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"289\" data-end=\"321\"\u003eThis is a \u003cstrong data-start=\"299\" data-end=\"313\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-start=\"323\" data-end=\"464\"\u003eA convenient, cold-pressed and dehydrated format that makes feeding an ancestral, biologically appropriate diet simple - no freezer required.\u003c\/p\u003e\n\u003cp data-start=\"466\" data-end=\"623\"\u003eNo fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"743\"\u003eCold-pressed at just 45°C to gently retain nutrients, unlike traditional baked kibble that cooks at high temperatures.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"816\"\u003eProudly made in the UK, using UK-sourced ingredients.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFree Run Duck 79%, Whole Egg 1%\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing \u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProtein 50%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg\/kg (cartilage), Glucosamine 1000mg\/kg (cartilage)\u003cbr\u003e377kcal\/100g\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"WILD Pet Food's All About Dog Food Review\" href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4107\/wild-pet-food-80-20-complete\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":55135586615620,"sku":"DUCK-WILD-2.5KG-NEW","price":13.49,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":55135586648388,"sku":"DUCK-WILD-6KG-NEW","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":55135586681156,"sku":"DUCK-WILD-10KG-NEW","price":47.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Duck1_2654f0ed-ea78-4941-89d5-8cdcabf9a9c1.png?v=1779871877"},{"product_id":"trade-herring-80-20-omega-cold-pressed","title":"TRADE Herring 80:20 Omega+ Cold-Pressed","description":"\u003cp data-start=\"236\" data-end=\"330\"\u003e\u003cstrong data-start=\"236\" data-end=\"330\"\u003eA single-protein, omega-rich recipe packed with benefits for heart, joint and skin health.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"512\"\u003eThis is a species-appropriate, high meat content dog food made with \u003cstrong data-start=\"400\" data-end=\"431\"\u003esustainably sourced herring\u003c\/strong\u003e, gently dehydrated and cold-pressed to retain nutrients and delicate omega oils.\u003c\/p\u003e\n\u003cp data-start=\"514\" data-end=\"621\"\u003e\u003cstrong data-start=\"514\" data-end=\"621\"\u003eGrain Free. Naturally nourishing. Perfect for dogs who need a little extra support from the inside out.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"783\"\u003eNo fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.\u003c\/p\u003e\n\u003cp data-start=\"785\" data-end=\"885\"\u003eCold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"989\"\u003eProudly made in the UK, using responsibly sourced ingredients and a single, novel protein source.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWild Caught Herring 79%, Whole Egg 1%\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing \u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProtein 48%, Fat 15%, Ash* 12%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg\/kg (cartilage), Glucosamine 1000mg\/kg (cartilage)\u003cbr\u003e380kcal\/100g\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4504\/wild-pet-food-omega-80-20-complete\" title=\"WILD Pet Food Herring Omega+'s All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eHERE\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":55135595823428,"sku":"HERRING-WILD-2.5KG-NEW","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":55135595856196,"sku":"HERRING-WILD-6KG-NEW","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":55135595888964,"sku":"HERRING-WILD-10KG-NEW","price":53.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Herring1_4ba18afd-cf7a-4f6c-8e00-c060ce8a68fa.png?v=1779872000"},{"product_id":"trade-rabbit-80-20-lean-complete-cold-pressed","title":"TRADE Rabbit 80:20 Lean Cold-Pressed","description":"\u003cp data-start=\"138\" data-end=\"218\"\u003e\u003cstrong data-start=\"138\" data-end=\"218\"\u003eA lean, single-protein recipe that’s easy on digestion - and big on flavour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"371\"\u003eThis is a species-appropriate, high meat content dog food made with \u003cstrong data-start=\"288\" data-end=\"318\"\u003elow-fat, low-purine rabbit\u003c\/strong\u003e, gently dehydrated and cold-pressed (in the UK) for convenience.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"448\"\u003e\u003cstrong data-start=\"373\" data-end=\"448\"\u003eGrain Free. Naturally gentle. Perfect for dogs needing a lighter touch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"783\" data-start=\"623\"\u003eNo fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.\u003c\/p\u003e\n\u003cp data-end=\"885\" data-start=\"785\"\u003eCold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.\u003c\/p\u003e\n\u003cp data-end=\"989\" data-start=\"887\"\u003eProudly made in the UK, using a single, novel protein source.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"811\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIdeal for dogs who thrive on a \u003c\/span\u003e\u003cstrong data-start=\"1925\" data-end=\"1950\"\u003elighter, cleaner diet\u003c\/strong\u003e\u003cspan\u003e - whether they’re managing sensitivities, weight, or just living life a little leaner.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRabbit 79%, Whole Egg 1%\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing \u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, \u003cspan style=\"color: rgb(32, 34, 37);\"\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem style=\"color: rgb(32, 34, 37);\"\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan style=\"color: rgb(32, 34, 37);\"\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cu\u003eAnalytical constituents\u003c\/u\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eProtein 49%, Fat 8%, Ash* 10%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg\/kg (cartilage), Glucosamine 1000mg\/kg (cartilage)\u003cbr\u003e369kcal\/100g\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4503\/wild-pet-food-lean-80-20-complete\" title=\"WILD Pet Food Rabbit Lean's All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eHERE\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":55135616827716,"sku":"RABBIT-WILD-2.5KG-NEW","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":55135616860484,"sku":"RABBIT-WILD-6KG-NEW","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":55135616893252,"sku":"RABBIT-WILD-10KG-NEW","price":65.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Rabbit1_da1eea85-b368-478c-bace-e7d07bd8a304.png?v=1779871946"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/collections\/trade.png?v=1777367063","url":"https:\/\/wildpetfood.co.uk\/collections\/trade-only.oembed?page=2","provider":"WILD Pet Food","version":"1.0","type":"link"}