{"title":"Gentle","description":"","products":[{"product_id":"wild-gentle-chicken-insect","title":"Chicken Gentle - Puppy","description":"\u003cp data-end=\"325\" data-start=\"184\" style=\"text-align: center;\"\u003e\u003cstrong data-end=\"325\" data-start=\"184\"\u003eA lighter, lower-protein introduction to WILD.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eOur Chicken Gentle - Puppy recipe combines succulent British chicken with highly-digestible insect protein. It offers a moderate protein level that serves as the perfect stepping stone for dogs entering the WILD range or those who prefer a lighter protein profile. \u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eThis is a \u003cstrong data-end=\"351\" data-start=\"337\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003e\u003cstrong\u003eThe Perfect Start For Puppies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eWe recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003eUnder 6 months\u003c\/strong\u003e: Start here to build a strong foundation\u003c\/li\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003e6 months+:\u003c\/strong\u003e Continue with Gentle or transition to our 80:20 range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"533\" data-start=\"361\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhy Choose Gentle?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDual-Protein\u003c\/strong\u003e: A unique dual-source protein blend combining free run chicken with insect protein offering easy-to-absorb amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eGentle Digestion\u003c\/strong\u003e: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCold-Pressed\u003c\/strong\u003e: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eBiologically Appropriate\u003c\/strong\u003e: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no \u003c\/span\u003esynthetic additives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"903\" data-start=\"823\"\u003eProudly made in the UK.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"160\" width=\"154\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"WILD Pet Food FAQs\" href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFree Run Chicken 25%, Insect Protein 15%, Plasma 5%, Chicken Oil 4%, Chicken Liver 3%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePotato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 31%, Fat 10%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e361kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":56530467979588,"sku":"CHICKEN-GENTLE-2.5KG","price":44.43,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56743223820612,"sku":"CHICKEN-GENTLE-6KG","price":77.77,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":56743223853380,"sku":"CHICKEN-GENTLE-12KG","price":133.32,"currency_code":"GBP","in_stock":true},{"title":"18kg","offer_id":56743223886148,"sku":"CHICKEN-GENTLE-18KG","price":177.77,"currency_code":"GBP","in_stock":true},{"title":"36kg","offer_id":56743223918916,"sku":"CHICKEN-GENTLE-36KG","price":279.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Gchicken_2.png?v=1779873355"},{"product_id":"wild-gentle-complete-copy","title":"Fish Gentle - Puppy","description":"\u003cp style=\"text-align: center;\" data-start=\"184\" data-end=\"325\"\u003e\u003cstrong data-start=\"184\" data-end=\"325\"\u003eA lighter, lower-protein introduction to WILD.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eOur Fish Gentle - Puppy recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. \u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eThis is a \u003cstrong data-start=\"337\" data-end=\"351\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003e\u003cstrong\u003eThe Perfect Start For Puppies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eWe recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"327\" data-end=\"359\"\u003e\n\u003cstrong\u003eUnder 6 months\u003c\/strong\u003e: Start here to build a strong foundation\u003c\/li\u003e\n\u003cli data-start=\"327\" data-end=\"359\"\u003e\n\u003cstrong\u003e6 months+:\u003c\/strong\u003e Continue with Gentle or transition to our 80:20 range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"361\" data-end=\"533\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhy Choose Gentle?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDual-Protein\u003c\/strong\u003e: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eGentle Digestion\u003c\/strong\u003e: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCold-Pressed\u003c\/strong\u003e: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eBiologically Appropriate\u003c\/strong\u003e: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no \u003c\/span\u003esynthetic additives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"823\" data-end=\"903\"\u003eProudly made in the UK.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePotato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e364kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":56530457788740,"sku":"FISH-GENTLE-2.5KG","price":44.43,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56743224607044,"sku":"FISH-GENTLE-6KG","price":77.77,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":56743224639812,"sku":"FISH-GENTLE-12KG","price":133.32,"currency_code":"GBP","in_stock":true},{"title":"18kg","offer_id":56743224672580,"sku":"FISH-GENTLE-18KG","price":177.77,"currency_code":"GBP","in_stock":true},{"title":"36kg","offer_id":56743224705348,"sku":"FISH-GENTLE-36KG","price":279.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Gfish_2.png?v=1779874551"},{"product_id":"wild-gentle-fish-copy","title":"Beef Gentle","description":"\u003cp data-end=\"325\" data-start=\"184\" style=\"text-align: center;\"\u003e\u003cstrong data-end=\"325\" data-start=\"184\"\u003eA lighter, lower-protein introduction to WILD.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eBeef Gentle delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system. \u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eThis is a \u003cstrong data-end=\"351\" data-start=\"337\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003e\u003cstrong\u003eThe Perfect Start For Puppies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eWe recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003eUnder 6 months\u003c\/strong\u003e: Start here to build a strong foundation\u003c\/li\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003e6 months+:\u003c\/strong\u003e Continue with Gentle or transition to our 80:20 range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"533\" data-start=\"361\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhy Choose Gentle?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDual-Protein\u003c\/strong\u003e: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eGentle Digestion\u003c\/strong\u003e: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCold-Pressed\u003c\/strong\u003e: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eBiologically Appropriate\u003c\/strong\u003e: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no \u003c\/span\u003esynthetic additives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"903\" data-start=\"823\"\u003eProudly made in the UK.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"160\" width=\"154\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"WILD Pet Food FAQs\" href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePotato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e368kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":56530460180804,"sku":"BEEF-GENTLE-2.5KG","price":44.43,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56743225622852,"sku":"BEEF-GENTLE-6KG","price":77.77,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":56743225655620,"sku":"BEEF-GENTLE-12KG","price":133.32,"currency_code":"GBP","in_stock":true},{"title":"18kg","offer_id":56743225688388,"sku":"BEEF-GENTLE-18KG","price":177.77,"currency_code":"GBP","in_stock":true},{"title":"36kg","offer_id":56743225721156,"sku":"BEEF-GENTLE-36KG","price":279.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Gbeef_dc1a201a-77fc-47cc-8c24-44d4773570c4.png?v=1779874629"},{"product_id":"beef-gentle-copy","title":"Beef Gentle - Puppy","description":"\u003cp data-end=\"325\" data-start=\"184\" style=\"text-align: center;\"\u003e\u003cstrong data-end=\"325\" data-start=\"184\"\u003eA lighter, lower-protein introduction to WILD.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eBeef Gentle - Puppy delivers the bold taste of beef in a recipe designed for maximum digestibility. By blending beef with insect protein and wholesome fibre like beet pulp and apple, we've created a meal that is nourishing, satisfying and incredibly kind to the digestive system. \u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eThis is a \u003cstrong data-end=\"351\" data-start=\"337\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003e\u003cstrong\u003eThe Perfect Start For Puppies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eWe recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003eUnder 6 months\u003c\/strong\u003e: Start here to build a strong foundation\u003c\/li\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003e6 months+:\u003c\/strong\u003e Continue with Gentle or transition to our 80:20 range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"533\" data-start=\"361\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhy Choose Gentle?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDual-Protein\u003c\/strong\u003e: A unique dual-source protein blend combining beef with insect protein offering easy-to-absorb amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eGentle Digestion\u003c\/strong\u003e: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCold-Pressed\u003c\/strong\u003e: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eBiologically Appropriate\u003c\/strong\u003e: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no \u003c\/span\u003esynthetic additives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"903\" data-start=\"823\"\u003eProudly made in the UK.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"160\" width=\"154\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"WILD Pet Food FAQs\" href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeef 28%, Insect Protein 15%, Plasma 5%, Beef Tallow 4%, Beef Liver 3%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePotato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 32%, Fat 12%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e368kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":56744478277956,"sku":"BEEF-GENTLE-2.5KG","price":44.43,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56744478310724,"sku":"BEEF-GENTLE-6KG","price":77.77,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":56744478343492,"sku":"BEEF-GENTLE-12KG","price":133.32,"currency_code":"GBP","in_stock":true},{"title":"18kg","offer_id":56744478376260,"sku":"BEEF-GENTLE-18KG","price":177.77,"currency_code":"GBP","in_stock":true},{"title":"36kg","offer_id":56744478409028,"sku":"BEEF-GENTLE-36KG","price":279.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/G_beef_2.png?v=1779875570"},{"product_id":"fish-gentle","title":"Fish Gentle","description":"\u003cp style=\"text-align: center;\" data-start=\"184\" data-end=\"325\"\u003e\u003cstrong data-start=\"184\" data-end=\"325\"\u003eA lighter, lower-protein introduction to WILD.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eOur Fish Gentle recipe is specifically crafted for those who need a lower protein alternative that still towers above standard extruded kibble in meat content and quality. \u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eThis is a \u003cstrong data-start=\"337\" data-end=\"351\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003e\u003cstrong\u003eThe Perfect Start For Puppies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"359\"\u003eWe recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"327\" data-end=\"359\"\u003e\n\u003cstrong\u003eUnder 6 months\u003c\/strong\u003e: Start here to build a strong foundation\u003c\/li\u003e\n\u003cli data-start=\"327\" data-end=\"359\"\u003e\n\u003cstrong\u003e6 months+:\u003c\/strong\u003e Continue with Gentle or transition to our 80:20 range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"361\" data-end=\"533\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhy Choose Gentle?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDual-Protein\u003c\/strong\u003e: A unique dual-source protein blend combining wild caught blue whiting, providing Omega oils for brain development, with insect protein offering hypoallergenic, easy-to-absorb amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eGentle Digestion\u003c\/strong\u003e: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCold-Pressed\u003c\/strong\u003e: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"361\" data-end=\"533\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eBiologically Appropriate\u003c\/strong\u003e: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no \u003c\/span\u003esynthetic additives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"823\" data-end=\"903\"\u003eProudly made in the UK.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\" alt=\"\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" width=\"154\" height=\"160\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" title=\"WILD Pet Food FAQs\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePotato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 32%, Fat 11%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e364kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":56744542142788,"sku":"FISH-GENTLE-2.5KG","price":44.43,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56744542175556,"sku":"FISH-GENTLE-6KG","price":77.77,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":56744542208324,"sku":"FISH-GENTLE-12KG","price":133.32,"currency_code":"GBP","in_stock":true},{"title":"18kg","offer_id":56744542241092,"sku":"FISH-GENTLE-18KG","price":177.77,"currency_code":"GBP","in_stock":true},{"title":"36kg","offer_id":56744542273860,"sku":"FISH-GENTLE-36KG","price":279.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/G_fish_f44cd804-5e62-4052-b377-b649bc43ceb3.png?v=1779875407"},{"product_id":"chicken-gentle","title":"Chicken Gentle","description":"\u003cp data-end=\"325\" data-start=\"184\" style=\"text-align: center;\"\u003e\u003cstrong data-end=\"325\" data-start=\"184\"\u003eA lighter, lower-protein introduction to WILD.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eOur Chicken Gentle recipe combines succulent British chicken with highly-digestible insect protein. It offers a moderate protein level that serves as the perfect stepping stone for dogs entering the WILD range or those who prefer a lighter protein profile. \u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eThis is a \u003cstrong data-end=\"351\" data-start=\"337\"\u003eGrain Free\u003c\/strong\u003e recipe.\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003e\u003cstrong\u003eThe Perfect Start For Puppies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"327\"\u003eWe recommend all puppies start their WILD journey on our Gentle range. It provides the essential building blocks for growth in a format that is incredibly kind to developing digestive systems.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003eUnder 6 months\u003c\/strong\u003e: Start here to build a strong foundation\u003c\/li\u003e\n\u003cli data-end=\"359\" data-start=\"327\"\u003e\n\u003cstrong\u003e6 months+:\u003c\/strong\u003e Continue with Gentle or transition to our 80:20 range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"533\" data-start=\"361\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhy Choose Gentle?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDual-Protein\u003c\/strong\u003e: A unique dual-source protein blend combining free run chicken with insect protein offering easy-to-absorb amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eGentle Digestion\u003c\/strong\u003e: Featuring a balanced mix of carrot, sweet potato and apple, this recipe provides gentle fibre and energy that supports smooth digestion \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCold-Pressed\u003c\/strong\u003e: We press our ingredients are just 45°C. Unlike traditional high-heat kibble (extruded), this preserves the delicate enzymes and natural flavours, ensuring the nutrients are bio-available and ready to be absorbed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"533\" data-start=\"361\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eBiologically Appropriate\u003c\/strong\u003e: Delivered in a convenient format that honours your dog's ancestral needs - no fillers, no artificial preservatives, and no \u003c\/span\u003esynthetic additives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"903\" data-start=\"823\"\u003eProudly made in the UK.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"160\" width=\"154\" style=\"margin-right: 10px; margin-left: 10px; float: left;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/Screenshot_2026-04-24_at_09.54.21-removebg-preview.png?v=1777020927\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHONEST MATHS GUARANTEE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %s are taken on a dehydrated basis, just before the cold-pressing process. What you see on our ingredient lists is exactly what your dog gets in their bowl - not what the ingredients started as. To learn more about our Honest Maths Guarantee, click \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"WILD Pet Food FAQs\" href=\"https:\/\/wildpetfood.co.uk\/pages\/faqs\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFree Run Chicken 25%, Insect Protein 15%, Plasma 5%, Chicken Oil 4%, Chicken Liver 3%\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePotato 20%, Sweet Potato 6%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 31%, Fat 10%, Ash* 8%, Fibre 4.5%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e361kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"WILD Pet Food","offers":[{"title":"2.5kg","offer_id":56744542601540,"sku":"CHICKEN-GENTLE-2.5KG","price":44.43,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56744542634308,"sku":"CHICKEN-GENTLE-6KG","price":77.77,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":56744542667076,"sku":"CHICKEN-GENTLE-12KG","price":133.32,"currency_code":"GBP","in_stock":true},{"title":"18kg","offer_id":56744542699844,"sku":"CHICKEN-GENTLE-18KG","price":177.77,"currency_code":"GBP","in_stock":true},{"title":"36kg","offer_id":56744542732612,"sku":"CHICKEN-GENTLE-36KG","price":279.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/files\/G_chicken_72eb5e58-ad45-40bc-8189-16a1742a0761.png?v=1779875403"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4493\/3700\/collections\/gentle.png?v=1777366235","url":"https:\/\/wildpetfood.co.uk\/collections\/gentle.oembed","provider":"WILD Pet Food","version":"1.0","type":"link"}