WILD Dog Food

The Dry Food Alternative to Raw

80:20 recipe, dehydrated raw ingredients, cold-pressed at low temperatures

4.9 / 5  (1 million+ meals eaten)

Divided bowl with fresh food on the left and dry kibble on the right.

23,878+

happy dogs (and owners)

The same ingredients as the best raw foods, in a dry format. Simple as that!

A beige and blue bag with 'WILD' written in red letters.

Convenient storage

A stylized icon of a green wallet with money sticking out.

Equal cost to raw feeding


Stylized line drawing of a smiling dog's face.

Happy healthy dogs

SHOP NOW

I absolutely understand...

Man holding and embracing a relaxed yellow Labrador retriever indoors.

Hi, I'm Ross, Founder of WILD Pet Food and Level 3 Diploma Canine Nutritionist,


When I started my quest to improve dog food in 2017, I set out on a mission to better understand dogs' allergies, reactions and illnesses and how they're impacted by food.


Many of my friends and families dogs around me were becoming more and more ill, many with intolerances, allergies, rashes or even more serious problems like cancer and there had to be a link between the processed, highly cooked food they were eating, and the terrible filler ingredients that BIG PET FOOD (Pantomime villain BOO! You know who you are!) shove into their kibbles to make a profit... and so I discovered raw feeding.


As much as I appreciate a raw diet, I understand that most owners like or sometimes need to have a dry alternative on hand. To my surprise, NOBODY was making a dry food with ingredients that were remotely equivalent to high quality raw diets.


So, I created WILD Pet Food, to feed our dogs an ancestral diet, high in animal products, as close to they would have eaten in the WILD, without the hassle.


I really hope you enjoy our products and I'm always here if you want a chat!


Best,

Black handwritten-style typography spelling 'L'amore' on a white background.
Man holding and embracing a relaxed yellow Labrador retriever indoors.

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So, how does it work?

A bowl with assorted raw foods including fish, beef, vegetables, egg, and seeds.

Step 1: High Quality Ingredients

We take proper, fresh ingredients, with no fillers, additives or preservatives.

Assorted colorful spices and powders in a circular arrangement.

Step 2: Ingredients Dehydrated

Those ingredients get dehydrated and gently milled into a flour 

A bowl filled with textured vegetable protein chunks.

Step 3: Cold-pressed together

The flour is pressed into meaty chunks at a low temperature of 45C to retain all nutrients (unlike baked kibble)

SHOP NOW

Excited black dog looking at a treat held by a human hand.

Our ingredients and recipe

An ancestral and species appropriate diet.

No fillers, no preservatives, no added vitamins or minerals, no artificial colouring or flavouring, no words you can't pronounce. Our promise to you.


Meat (All of UK origin) - 80%


Beef Meat- 35%, Beef bones and blood - 11%, White Fish meat, bones and blood - 10%, Chicken meat, bones and blood - 10%, Chicken Oil - 8%, Chicken Liver - 3%, Fish Oil - 2%, Egg - 1%


Fruit/Veggie Blend - 20%


Carrot - 6%. Sweet Potato - 5%, Chia Seeds - 2%, Spinach - 2%, Seaweed - 2%, Pumpkin - 1%, Apple - 1%, Blackcurrant -1%


Analytical constituents


Protein - 51%, Fat - 19%, Fibre - 1.9%, Ash* - 11%, Moisture - 6%, 376 Kcal/100g


*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!

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A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes

Fibre & essential vitamins

A spherical cluster of vibrant green leaves against a black background.

Seaweed

For great gut health

Fresh sliced and diced butternut squash on a black background.

Pumpkin

To support digestion

Spinach

Boosts immune system

A raw, red beef steak on a black background.

Beef

Quality protein & B vitamins

Raw chicken breast on a black background.

Chicken

Essential amino acids

Artistic image of a clenched fist morphing into a brain on a black background.

Chicken Liver

Essential vitamins & minerals

Six brown eggs against a black background.

Egg

Full of healthy fats & vitamins

Two fish isolated on a black background.

White Fish

Full of omega 3 fatty acids

A pile of freshly sliced red apples on a black background.

Apples

For a healthy immune system

Sliced carrots on a black background.

Carrots

Great for eye health

A close-up of chia seeds on a black background.

Chia Seeds

Fibre-full for digestion

Cluster of shiny blackcurrants on a black background.

Black currants

Tonnes of antioxidants

Sliced and whole sweet potatoes on a black background.

Sweet Potatoes